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Blog Author: Terri Pattio
6 Tips For Success in a Small Business
Below are 6 Tips on How To Be Successful in a Small Business
These days there are so many small businesses that are closing down which quite possibly could have been saved by doing things differently.
In this world of internet and technology things are all changing. People are changing their habits in how they shop today. When you think about it the internet has really changed the way that people shop and buy today. A few years ago you never heard of buying your groceries online and getting them delivered and people are using the internet these days to buy just about anything that they need. As with online marketers and entrepreneurs we need to keep up with all the changes in the way we market and want our online business to be a success.
If you don’t keep up with the changes in your marketing skills you could quite easily become another statistic on the failure list.
If you want to make 2016 your best ever year then below are a few tips that I would like to share with you to make your small business a success.
1. What Worked and Didn’t Work in 2015
Sit down and make a list of what worked and what didn’t work for you this year. You may possibly find that you have a larger negative list than a positive list. If you don’t study then history is going to repeat itself. Maybe you could have done more marketing or perhaps you weren’t targeting the right market. Maybe your timing wasn’t right. Check out what advertising strategies worked best for you and then try and improve them.
2. You Need a Marketing Plan
Yes I know what you are thinking ‘I have heard it all before’ – maybe you think you don’t have the time to sit and write out a couple of pages of plans, or perhaps you don’t know how to but believe me you need this plan. Make a list of where you are at right at this moment plus what you are earning (if anything!).
Make a list of your new and old customers. Write down the number of hours you are working then set yourself some goals of where you want to be in 1 year, 5 years or 10 years even. Set yourself just three strategies that you want to use to achieve those goals. It could be social media, email marketing, attraction marketing, doing webinars or perhaps you prefer to work offline, but once you have picked the three to use then implement them and just stick to the three. Write down what you want to achieve and improve on a monthly basis.
3. Find a Good Mentor
When I started online marketing about 14 years ago I was on my own and I never got any advice from anyone and that is one thing you don’t want. Find a good mentor and leader and don’t be afraid to ask for advice and if you follow what they tell you then you can’t go wrong. Make sure it is someone that has been in the same position as you are in and that is now successful. If you have the funds it is always a good idea to pay for a coach or consultant. You will be saving yourself a lot of time and money in the long run.
4. Focus on Helping Others
If you are running your business just to be making money then you could run in to big problems, especially if you are just pitching your products that you want to sell. You need to first focus on your customers and potential customers to find out what their needs are and their problems and goals if they have any and then just focus on how you can help them achieve these things. If you can help others reach their goals then you will automatically reach your own goals.
5. Keep Your Website Updated
It does not have to be costly to buy and host a domain and by having a website of your own is the most effective way for marketing your business today. As you will have noticed there is a lot of competition out there so you don’t want to throw together just any basic website. Make sure you have a great design and if you can, blog daily. It doesn’t just have to be about what you are selling as people don’t want to read about the same thing every day. You can blog about your personal life and family to show that you are a real person or perhaps something that is interesting on the news. As long as you are giving value content on what people want to know that is going to help them then you are well on your way to driving traffic to your site.
6. Make Time For Friends and Family
Don’t try and do everything yourself at once as all work and no play ‘makes Jack a dull boy!’ . I learnt the hard way !! Once you are earning an income from your business perhaps you could think about out-sourcing if you find that you are not having the time to blog daily. You will find some sites that are offering to write articles for you and you can find them as cheap as $5 if you search around. But obviously you only get what you pay for. But most of all make sure you HAVE A LIFE as well as a business otherwise you will just get overwhelmed and burn yourself out.
So LEARN === TAKE ACTION === GET RESULTS !! – AND make time for family and friends and do something you enjoy doing outside of work while making your small business a success.
If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment. Thank you
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