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Blog Author: Terri Pattio

Adsense What Are the Best Placements for High CTRs?

Adsense What Are the Best Placements for High CTRs?

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Google Adsense

Over the years, webmasters have tested literally hundreds of different placements for their Google AdSense ads to find which ones get the highest click-through rates. Instead of starting your own testing from scratch, it can really help to start with a proven placement and make improvements from there.

Here are four placements that have been proven time and time again with high CTRs.

==> The “Above the Fold Double Sidebar” Placement

Above the fold, put two small placements in your sidebar. This will basically look like two ads right on top of one another.

This creates the impression that the ads themselves are part of your navigation. Because it’s above the fold in places where people are used to looking for navigation bars, your ads get a lot of visibility.

Split test left versus right to see which gets you the highest clicks.

==> The “Look At This Ad First” Placement

According to the Google Heatmap and many webmaster anecdotes, this placement often makes the most money. Unfortunately, it does detract aesthetically from the site.

The ad unit is placed above the content, dead center in the page with no text wrapped around it. In order to read the article, the person has to actually scroll down past the ad.

In other words, they’re forced to look at the ad. This generally results in pretty high CTRs.

==> The “Right Under Top Nav Banner” Placement

If you have a top navigation bar, placing a banner ad right under your navigation bar can get very high click-through rates.

People who glance at your top navigation bar are also very likely to see your ad. In fact, some people may even just accidentally click on your ads.

Experiment with text ads versus image ads in this placement. Also experiment with using text links.

==> The “Inside Content Large Rectangle” Placement

This placement usually doesn’t get as high a CTR as the “Look At This Ad First” placement, but it’s aesthetically more pleasing to the eye and still performs very well.

It’s ideal for sites that want to earn income now, but still want to build a long-term brand. Rather than optimizing just for getting the most clicks possible now, you’re getting as many clicks as you can while still building some customer loyalty to your site.

Basically you place a large rectangle either on the left or right hand side of your page and have the text just wrap around the ad. This gets very high click throughs and looks quite decent.

These are four of the top tried and true placements for getting good CTRs on AdSense. As always, results will vary based on your site and niche, so always split test for yourself.

If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment.  Thank you

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Comment by Merle Gibbins on August 29, 2014 at 6:11am

Thank you Timothy

Comment by Timothy Eller on August 28, 2014 at 8:25pm

Shared and liked!

Comment by Merle Gibbins on August 28, 2014 at 2:20pm

Thank you Sandy

Comment by Sandy Blomstrom on August 28, 2014 at 1:39pm

Thanks for this good information about Ad Sense placement, Merle. 

Comment by Merle Gibbins on August 28, 2014 at 7:28am

Thank you Terri

Comment by Terri Pattio on August 27, 2014 at 9:36pm

Merle you knocked it out the ball park. Shared via Syndication Automation and Google plus.

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