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Blog Author: Terri Pattio
Copywriting is one significant factor when you want to achieve excellent search engine ranking. Yet, a lot of times website owners think that all that they have to do is to incorporate keywords in page tags and include some keyword mentions in their articles.
While SEO copywriting not exceedingly hard, writing for search engines is more complex than that...
“Search engine optimization copywriting” or SEO, is a method of writing viewable or easily scanned text on your web page which is very acceptable and readable for the internet user as well as targets certain or exact search terms, having the purpose of ranking high in search engines.
“SEO Copywriting” generally optimizes and enhances other on-page components for search terms being targeted, namely the title, the description and likewise keywords tags, alt text and headings.
Search engines require and look for authentic content pages, rather than additional pages which are designed solely for attaining high rankings; this then, is the concept of “SEO copywriting”. And for this reason, search engines may not likely consider SEO pages with undesirable copywriting content.
Simply put, your site’s content must follow good marketing standards, having great interaction with your visitors because excellent “SEO copywriting” acknowledges the fact that humans make the purchasing decisions and not “spiders”.
It is recommended that your content comprises of about 250 words per page, having a maximum of two targeted keywords or search terms located strategically inside the text as well as in other on-page components.
A good quality and informative copywriting content indeed is the very foundation for a website to be successful. A good content and excellent website setup will direct your visitors to what exactly they desire while collecting or inquiring for information in your website. A well developed and constructed content page really is important for powerful website content and can take a huge bound in your keyword ranking approach.
Always remember that internet surfers do not "read" all the time your content, but rather, their tendency is just to scan through the page, searching for prominent and attractive sentences and words. Meaning that for you to magnetize your visitors, you need to write not only convincing and captivating content, but also scannable.
When a prospect visits your site searching for a service or product, it can be due to fact that they find your information educational and helpful; thus it actually depends on the quality of your content and what type of information that you supply your visitors that determines whether they stay or leave your website. A content rich in keywords will leave an enduring impression for your SEO campaign.
Here are a few guidelines on writing good quality SEO content:
1. Understand and determine your “key phrases” before you begin writing. Returning and then editing an already existing copy so to reach higher keyword concentration can be a difficult task which often results in fragmented sentences, complicated statements and a copy that is stiff sounding. If you already know the “key phrases”, then you are able to construct a complete and flowing stream of ideas.
2. Know who your target audiences are. You need to determine your target clients before writing your content, so that you can address them properly. You can not write a good quality, informative and persuading content without knowing your visitors requirements, problems and needs.
Your content should offer a solution to their problems and you need to first identify that problem before you can determine a solution.
3. Incorporate your “key phrases” in the headlines. Almost all search engines believe that a headline is a significant part of your copy which means that the text that comprises the headlines bears additional effect.
When you make headlines, be certain to construct them so that they also carry the keyword that you have used in your content. Also take note of the “HTML encryption for your title. When you make bold headlines and incorporating them in “<H1>” or “<H2>” tags, they will catch the search engine’s attention.
4. Scatter or distribute properly your “key phrases” all throughout the body of your article. To do this effectively, focus on just a maximum of three primary keywords and let them naturally flow in your article.
There is what is called a "3 percent guideline" which states that 3 percent of the words in your article must be “keywords”. You should take note however, that this is only a guideline; do not ruin a good article just so to achieve the three percent guideline by insisting on the keywords in sentences where it does not fit just so to achieve the “3 percent guideline”
Just remember that a literature form of writing is not what is required in SEO copywriting; it just makes a poor web content. SEO copywriting demands that you specifically need to write for the internet, something that is very much different from a literature or storybook style of writing.
There is more to web copywriting than merely writing well. Keep this in mind: Effective web copywriting and keywords “search engine optimization” mean the same thing.
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