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This is a great article written by my friend Mary. I had to share it in the Syndication Express community. Please leave your comments below and share on your favorite social site.
Bitcoin vs. Reward Points - No More Bitcoin?
Written by Mary Mirembe
A new currency is rapidly emerging that is likely to overtake Bitcoin. It seems at this point that bitcoin has lost its lustre. The new currency, although presently little known even in the wider financial industry, is already circulating across America.
Some well known banks on Wall Street in New York and The Bay in Toronto such as Morgan Stanley, Bank of America, Credit Suisse, Bank of New York Mellon, Royal Bank of Canada, to name but a few, are already holding accounts in this new currency. Major airlines like Delta, United and American accept it. Some hotels do too including Hyatt, Best Western and Starwood without mentioning every major credit card. It is being suggested in some quarters that this currency is about to boom worldwide. This will likely set in motion competition between the two forms of cryptocurrency.
It is contended that bitcoin has disrupted the economy in many countries worldwide. Its value is slowly eroding in spite of the fact that some companies like Dell, Amazon and Target accept it as payment for products and services. It is fallaciously cheaper because the fees are lower than the 2-3 per cent typically charged by credit card processors. This is because any fees are paid by the purchaser and not the vendor, as is the case for credit cards. It is estimated that the value of Bitcoin in circulation is approximately $1.5 billion worldwide.
This currency is already rivaling the dollar for many transactions online. It derives its appeal and growing popularity from the fact that unlike bitcoin this currency is backed by real tangible assets. So what is this new currency? Of course I am talking about Reward Points. These points have an intrinsic value just like gold, silver, platinum, palladium or diamonds. They are now being offered by almost every bank in existence under various names. They are however known collectively as customer loyalty programs. These programs are marketing business efforts that reward and encourage loyal buying behavior which is ultimately beneficial to the company.
Many points systems carry a cash value which can be exchanged for a variety of products and services. It is a profit enhancing currency that could soon change saving and retirement plans for a better future.
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