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Blog Author: Terri Pattio

Give Your Content an Emotional Punch

Pow Punch
When you’re writing content online, you can write it in such a way that it sounds very factual and impersonal. Or, you can write in a way that really packs an emotional punch.

By and large, most small publishers will do better with the latter approach. Of course, if you’re starting a website like Wikipedia or WebMD you’ll probably want to take on a professional tone. However, if you’re a smaller website looking to gain traction, you’ll want to aim to engage your reader’s emotions.

Why?

==> It Makes People Remember You

People browse dozens if not hundreds of websites every day. Most websites fail to draw their readers in emotionally.

How many website do you visit each day that gets you to laugh, gets you to feel touched or gets you to get angry about something? How often do you feel like a website is talking directly to you and your problems and that they understand where you’re coming from?

These kinds of websites stand out. There’s a reason why YouTube videos of shocking clips, funny clips or touching clips tend to get passed around a lot. They make people feel something, and that’s memorable.

==> It Gets You More Links

Content that evokes a lot of emotion tends to get linked to a lot more. Naturally, people are a lot more likely to want to share or endorse something that really got them riled up.

It gets more shares on Facebook and gets more retweets. In other words, it has a higher chance of getting passed around immediately, but also has much stronger long-term potential.

==> Develop a Stronger Reader Relationship

Finally, emotional content will help you build a much stronger bond with your readers.

People reading your content will feel like they can relate with you, as opposed to feeling that you’re just an objective website on the internet.

This translates to people coming back more often, to a more lively community around your blog or business and finally to more loyal buyers and customers.

As an added benefit, people will also want to partner with you more. If they can tell you’re really passionate about something or that you have a way of being able to move an audience, they’re likely to want to invite you to speak at their events, do teleseminars for their audience and in general open up their customer base to you.

There are many benefits to creating content with an emotional punch rather than just factual information. Adding a dose of personality is great for just about any small to medium sized business. Unless you’re trying to build an encyclopedia-type site, try to make your website as emotionally engaging as possible.

If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment.  Thank you
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Comment by Merle Gibbins on August 29, 2014 at 6:12am

Thank you Timothy

Comment by Timothy Eller on August 28, 2014 at 8:17pm

Emotional triggers are key Merle.Great info.

Comment by Merle Gibbins on August 28, 2014 at 2:20pm

Thank you Sandy.

Comment by Sandy Blomstrom on August 28, 2014 at 1:20pm

This is defintely the secret to engaging readers, Merle.  Thanks for this good blog explaining it.

Comment by Merle Gibbins on August 28, 2014 at 7:27am

Thank you Terri and Susan, appreciate your feedback.

Comment by Susan Boston on August 28, 2014 at 5:58am
Great blog post Merle I agree emotional writing will do better. No one likes a bunch of facts unless they are doing research. When they do that then they are gone. Emotions are what keep people coming back good one!
Comment by Terri Pattio on August 27, 2014 at 8:54pm

Another great and informative post Merle. Keep on doing it. Shared via Syndication Automation.

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