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Blog Author: Terri Pattio

Discover How You Can Start Creating Engaging Content

 

 

engagement2 How To Create Engaging Content

 

 

Here’s How to Create Engaging Content

 

 

Does your content connect with people and encourage them to engage?

 

 

Are you looking to create content that engages?

 

 

engagement1 How To Create Engaging Content

 

 

Today, I want to share with you a few ways that you can create content that is engaging by Debbie Hemley , of Social Media Examiner……sit back, grab a cup of coffee or beverage of your choice and enjoy……

 

 

1.  Blog as a Spoke in the Wheel

  • A blog provides an opportunity to discuss a topic in-depth.
  • It’s a place where you can offer explanations and suggestions, demonstrate how-to’s, show thought leadership and generously offer useful content for readers.
  • Is your blog’s content meeting your customers’ needs and expectations?

 

 

2.  Curate Selected Content

  • Content curation is defined as “the process of finding, organizing and sharing online content.”
  • Content curation is not about collecting links or being an information packrat, it is more about putting them into a context with organization, annotation and presentation.
  • Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.”

 

 

3.  Data Provides Direction

  • Social data can tell us a lot about industries, customers and prospects; what we should be doing more of and what we should do less of.
  • How are you using social data?
  • Where can you improve your processes?

 

 

4.  Email and Social Media Work Hand in Hand

  • The fact is, email and social media complement each other quite well.
  • They leverage one another.
  • Both help the other to be seen by an audience that may not have otherwise come across the message.

 

 

5.  Google+ Provides a Unique Blend of Features and Benefits

  • Whether you’re a fan of Google+ or not, you should know that it’s a force to be reckoned with.
  • GlobalWebIndex recently reported that Google+ remains the number 2 social network in the world with 359 million monthly active users (Facebook at number 1 with 903 million accounts).
  • Mike Stenger offers these tips for engaging with readers on Google+:
  • Follow active people relevant to your business
  • Take time to comment
  • Participate in hangouts
  • Publish high-quality content

 

 

6.  Instant Feedback Helps

  • Social media encourages two-way conversation, so why not take advantage of the feedback you can gain from users on social networks?
  • The information you’re able to glean from customers and prospects will provide in-the-moment and future opportunities for engagement.

 

 

7.  Keywords Help Find the Needle in a Haystack

  • What would help get your content in front of the people who would most appreciate reading it?
  • Keywords, plain and simple.
  • When posting on your social media networks, include keywords in the following places while remembering they need to sound natural.
  • Place your keywords:
  • In the Bio or About Us section of all of your social networks
  • In posts when you’re talking about that particular subject
  • In the vanity URL you create for each social network
  • In the titles of your blog posts

 

 

8.  LinkedIn’s Role

  • At times, LinkedIn may appear to be one of the more misunderstood platforms out there.
  • LinkedIn is a key player for engagement.
  • Leverage LinkedIn Groups to find engaging content for company followers.
  • Post status updates often (especially every morning).
  • Add pictures, files, questions, links and contests in status updates.
  • Promote your LinkedIn Company Page badge and product recommendations on your website.
  • Use LinkedIn Recommendation Ads.

 

 

 

9.  Mobile Content Meets People Where They’re At—In the Moment

  • In general, smartphone users look for local information while they’re on the go.
  • In survey after survey, smartphone users want to know if a close physical location is open.
  • Content for these types of searches should include basic contact information—address, phone number and operating hours—as well as a short description of the location highlighting why a visitor should choose that location.

 

 

10.  Nurture Leads Through Social Media Comment Replies

  • Social media is all about sharing and discussion.
  • If you post a great piece of content, there is a very good chance that you’re going to get people commenting on it.
  • These are your leads, and you need to encourage them to become more.
  • This is where many people fall apart on their social media strategies.
  • They don’t realize that replying to the comments on media can be as important as the creation of the content itself.
  • When someone comments, you must reply.

 

 

11.  Storytelling is About Connection

  • Storytelling is about connecting with your followers, friends and circles on an emotional level.
  • And when you do, you’ll have a deeper and more meaningful social media conversation.

 

 

12.  Experience of Users

  • Online users expect things to go well.
  • The best kind of SEO strategy, provides a seamless user experience when people visit a website.
  • Take a step back and look at your website.
  • Use Google Analytics or another analytics tool to see how people are finding the site in the first place.
  • Then, do some backtracking by clicking that page and pretending you’re a visitor.
  • What do you see?
  • As someone who just came to the site to read a specific blog post, do you want to or feel compelled to click on anything else?
  • Remember that people who are looking for specific information often have tunnel vision.
  • It’s up to you to broaden their horizons with additional content that pulls them further into the site

 

 

engageyourreaders1 How To Create Engaging Content

 

 Content is crafted, not harvested.

 

 

You don’t know what you have and how it can be used until you understand your audience’s needs, what they value and share and how customers prefer to gather information about your product.

 

 

 

Get these answers and content opportunities become easier to identify.

 

 

If you enjoyed this post, and found TONS OF VALUE from these 12 tips to creating engaging content, please take a moment and share…..Thank You!

 

 

Sharing Is Caring!

 

 

To Your Success,
Joan Harrington

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Comment by Joan Harrington on September 5, 2013 at 7:21pm

Thanks so much Carla!  So glad you enjoyed and found tons of value girl!!!

Comment by Carla Mason on September 5, 2013 at 7:18pm

Wonderful Post! Valuable information to put into action.

Comment by Joan Harrington on June 1, 2013 at 5:19pm

Thank you Merle! Much appreciated!

Comment by Merle Gibbins on June 1, 2013 at 2:59pm

Excellent post, very informative and great advice.  Thanks for sharing Joan.

Comment by Joan Harrington on June 1, 2013 at 9:49am

Thanks Angela! Appreciate it!!

Comment by Joan Harrington on June 1, 2013 at 9:25am

Thanks Kathryn!! Appreciate your awesome comment my friend!!

Comment by Kathryn Ali on June 1, 2013 at 7:59am

Bravo Joan.  Great content.  I learned so much from this article.  Truly thankful.  You  provide such valuable content for us every time.  Thank you for sharing  'How To Create Engaging Content'  Great Job!

Comment by Angela Valadez on May 31, 2013 at 10:32pm

Excellent Content as always Joan.  Very informative article on Engaging Content.  Liked and Shared.  Have an awesome weekend.

Comment by Joan Harrington on May 31, 2013 at 8:43pm

Thanks Christopher!  I really appreciate your warm comments!!  Glad you enjoyed!

Comment by Christopher Reams Sr on May 31, 2013 at 8:24pm

This Blog is very powerful. Your steps are imperative steps for any network marketing company or business...Book Marketing for myself and sharing via google plus.

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