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Blog Author: Terri Pattio

How You Can Have Success With Email Marketing

Do You Want More Success With Your Email Marketing?

 

 

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Marketers often struggle to generate the open rates, click-through rates, and conversions they’d like to see.

 

 

“Today’s buyers have short attention spans and intelligent browsing habits—they want personalized, relevant information at all times” - Marketo.com

  • Marketers must create engaging email campaigns—not just batch-and-blast.
  • To rise above the noise, your emails should be trustworthy, relevant, conversational, strategic and coordinated across all channels.

 

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Email marketing done right can help nurture leads already in your database and bring them closer to becoming a customer.

 

 

 

 

A strong, clear call-to-action (CTA) is a crucial element of any great lead generation campaign.

  • You want your recipient to know exactly where to focus and what to do.
  • Instead of driving your readers directly to your website homepage, it’s always better to point them to a landing page created specifically for your offer.
  • Make sure your CTA stands out and that the copy is compelling.

 

 

Here are 4 tips to help you improve your open rates:

  • Frame your subject line as a question.
  • Questions compel readers to open your emails as they pause to consider the answer.
  • Nab their attention with a simple question mark.
  • Try a list.
  • This is where your “Top 10” and “5 Tips” subject lines come in.
  • People gravitate towards short, easily digestible information.
  • Make a psychological appeal.
  • According to Copyblogger, the subject line “You are not alone” gets an average open rate of 90%.
  • As you write your subject lines, keep basic human psychology in mind.
  •  Be conversational.
  • Don’t be afraid to use conversational language in a subject line.
  • Your leads are people, so use natural language that references real-life interaction

 

 

 

An opened email is one thing; a read email is another.

 

 

 

There is an art to crafting email copy that will convince someone to click.

 

 

 

Here are 4 tips for writing email copy:

  • Short and sweet:
  • Try using short sentences and bullets to make your emails easy to scan.
  • Cut out the marketing-speak:
  • Marketing jargon can immediately turn off your reader.
  • Make your copy clear and conversational.
  • Address a pain point:
  • Your email copy can speak to a problem you can solve for your reader.
  • Offer a clear, concise solution.
  • Don’t forget to proofread:
  • Multiple people should review every email you send for spelling, grammar, and punctuation errors.
  • If you can, set your email aside for a few hours before sending—with fresh eyes, you’re more likely to catch mistakes

 

 

 

You can have the most compelling subject line, the best call-to-action, and an unbelievable offer, but if you don’t have a list of email addresses to send to, nothing else matters.

 

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!

 

 

Sharing Is Caring!

 

 

To Your Success,
Joan Harrington

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