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Blog Author: Terri Pattio

The 5 Most Persuasive Words Used In Copywriting

The 5 Most Persuasive Words Used In Copywriting





hottips The Most Persuasive Words In Copywriting




What Are The 5 Most Persuasive Words Used In Copywriting?





When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox.



The toolbox of the writer is filled with words.




words The Most Persuasive Words In Copywriting

There are certain power words that hold more sway over our decision making process than others.





These words make it clear just what you want your reader to do.




You might be surprised just how effective these deceptively simple words can be.




supercharged The Most Persuasive Words In Copywriting





Here are the 5 most persuasive words to help you speak more persuasively to your audience.




1. You

  • As it turns out, while people might like the word “you,” it is guaranteed that that they love reading their own name much more.



2. Free

  • People love free stuff so much they’ll actually make different choices, even when the respective value of the item or service remains the same.
  • Use free only when it makes sense, and only in the right context.




3. Because

  • A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason.
  • People simply like to have reasons for what they do.
  • Only trumpet features and product traits you are proud of when they help make your point.
  • And use “because” when pointing out these compelling reasons, but don’t rely on it as a crutch.




4. Instantly

  • The reason this interests us as marketers is because it reveals an interesting aspect of human nature …
  • We want things yesterday!
  • Words like “instant,” “immediately,” or even”fast” are triggers for flipping the switch on that mid-brain activity.
  • Always deliver on your promises. And, whenever possible, overdeliver.




5. New

  • New fixes to old problems, new features and improvements, a fresh new design, or even new ways of getting your message out there are all essential for keeping your customers “on their toes,” without losing the trust that has cemented you as an awesome brand in their mind.





freemarketing The Most Persuasive Words In Copywriting


Download Help Scout’s FREE 48-page e-book,  “10 Ways to Convert More Customers” (using Psychology) HERE.







If you enjoyed this post, and found TONS OF VALUE with these “gold nuggets” from Gregory Ciotti, content strategist for Help Scout…..please do yourself a favor and share with all who you feel would benefit from knowing this information….Thank You!




Sharing Is Caring!




To Your Success,
Joan Harrington

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Comment by Joan Harrington on January 30, 2013 at 5:08pm

Thanks Merle! Appreciate it!! Glad you enjoyed my post!  Take care :)

Comment by Merle Gibbins on January 30, 2013 at 1:48pm

Great post Joan and very interesting, thank you for sharing.

Comment by Joan Harrington on January 24, 2013 at 7:04pm

Thank you Christine!  Appreciate your kind comments!!

Comment by Christine Smith Forsythe on January 24, 2013 at 6:46pm

A great post about using words, I liked your pictures and presentation. 

Comment by Joan Harrington on January 24, 2013 at 1:58pm

Appreciate it Terri:)  Thank you for your warm comments my friend!

Comment by Terri Pattio on January 23, 2013 at 9:32pm

Yes indeed those are powerful words for sure. You are a wealth of information Joan. Thanks for sharing your wisdom here.

Comment by Joan Harrington on January 23, 2013 at 11:20am

Thanks Ann! Really appreciate it girlfriend!  You are so very welcome! Have a great day!!

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