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Blog Author: Susan Boston
You may be wondering how content marketing can directly support your bottom line.
There are a variety of ways but this chapter will specifically discuss how you can use it to get leads. Yes, it is entirely possible to take any of the forms of content and use one of them to generate a list of warm leads. This is one of the content marketing avenues. In fact, if you're new to content marketing this is one way to become acclimated to it.
You have a clear goal from the beginning and you are creating a strategy to support that goal. Here's how you do it.
1. Determine how many leads you'd like to get over the course of this content marketing campaign and how long it will last.
It's important that you begin with the end in mind.
You should know what you're working towards and how long you'll be doing it. Sometimes business owners can launch great ideas and begin campaigns designed to improve business but if there is no clear end game, the idea can eventually falter and the campaign can go on forever.
You need a clear ending to give you a deadline to work towards. Don't worry. You can tweak the number of leads if your research calls for it but you can't tweak the length of the campaign.
2. Decide how you will capture the emails to build your email list There are email marketing tools you can use that will help you build your email list. Before you start your campaign or create your content, you need to know where the information will go. Don't try to facilitate this whole process yourself. Trying to keep track of emails can become overwhelming and tedious. Take advantage of the tools out there to make it easy for you. Some of them have a free plan or a free trial while others cost a monthly fee.
Take the time to do some research to choose the tool that will work best for your business. Here one I highly recommend:
TrafficWave - http://www.trafficwave.net
These are some you can look into to get an idea of how they work. All of these sources will help you gather emails, manage your email list and communicate with your list. If you're not sure which one to go with, try talking to other business owners in your industry to see which one works for them. Don't make your final decision based solely on price. Take some time and make sure it has the specific features you need to support your business.
Stay tuned for my next PR where I show how to set up your email marketing tool.
My name is Bruno Duarte and I live in Norway.
I love online marketing and truly enjoy helping others to build a successful online business.