Featured Articles - Articles - syndication express2024-03-28T23:51:51Zhttps://syndicationexpress.ning.com/articles/feed/featuredAffiliate Marketing | Content is Kinghttps://syndicationexpress.ning.com/articles/affiliate-marketing-content-is-king2023-12-20T14:45:31.000Z2023-12-20T14:45:31.000ZGrant Raynerhttps://syndicationexpress.ning.com/members/GrantRayner<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/12331717282?profile=RESIZE_400x&width=400"></div><div><p><span style="font-size:12pt;"><em><strong>You've probably heard the phrase "content is king" many times before, especially if you're an affiliate marketer. But what does it really mean and why is it so important for your success?</strong></em></span></p><p><span style="font-size:12pt;">Why am I writing an article on content? Well, most of us realize that "content is king" but, for me, I know that through personal experience and lot's of it! You see, for the longest time, I fell into the trap of 'marketing' via traffic exchanges and safelists. (It's why the featured image on this post is one of a door-to-door salesman). Promoters of traffic exchanges and safelists call what they do 'marketing'. But it's really only advertising isn't it? And advertising is such a miniscule component of marketing that is created with a view to offering substance and value.</span></p><p><span style="font-size:18pt;"><em><strong>What is Marketing?</strong></em></span></p><p><span style="font-size:12pt;">Marketing is the effort to supply an audience with value. It seeks to help people with a solution to an issue or a problem they may have. For that, the marketer needs to know her/his audience and what their wants and needs are. The advertiser knows little or nothing about these things. And that is why the failure rate in affiliate marketing is so high. I know this will be controversial but advertising is really the lazy man's approach to marketing. There is little or no value in 'advertising' <em>per se</em>. At it's core, it is little more than spamming, something like the door-to-door salesman or a telemarketer does every day.</span></p><p><span style="font-size:18pt;"><em><strong>Why Do They Say 'Content is King'?</strong></em></span></p><p><span style="font-size:12pt;">Content is king because it's the main way you can attract, engage and convert your audience into customers. Content is how you provide value to your visitors, how you showcase your expertise and authority, how you build trust and credibility, your brand and how you persuade people to take action on your offers.</span></p><p><span style="font-size:12pt;">Content is also king because it's the foundation of your SEO strategy. Content is how you optimize your site for relevant keywords, how you rank higher on search engines, how you drive organic traffic, and how you generate backlinks from other authoritative sites.</span></p><p><span style="font-size:12pt;">Content is king because it's the fuel of your marketing campaigns. Content is how you create lead magnets, landing pages, email newsletters, social media posts, webinars, podcasts, videos and more. Content is how you nurture your leads, how you educate them about your products or services, how you overcome their objections, and how you motivate them to buy.</span></p><p><span style="font-size:12pt;">Content is king because it's the key to your long-term success. Content is how you create loyal fans, how you increase customer retention, how you encourage referrals and word-of-mouth, and how you grow your brand awareness and reputation. It's how you create a tribe of loyal, repeat customers! Without regular customers, you are in the business of cold-calling. Any experienced stock broker, insurance exec or any other business owner will tell you that, without regular customers, you may as well fold your tent.</span></p><p><span style="font-size:12pt;">As an affiliate marketer, content is king because it's the best way to promote your affiliate products or services without being salesy or spammy. People buy from those who they know, like and trust. How do you get people to know, like and trust you if all you do is advertise? There is a simple and straightforward answer. You can't! Content is how you add value to your audience, how you solve their problems, how you recommend solutions that fit their needs and how you earn commissions without compromising your integrity.</span></p><p style="text-align:center;"><span style="font-size:12pt;"><a href="{{#staticFileLink}}12331726862,RESIZE_1200x{{/staticFileLink}}"><img class="align-center" src="{{#staticFileLink}}12331726862,RESIZE_710x{{/staticFileLink}}" width="710" alt="12331726862?profile=RESIZE_710x" /></a></span></p><p><span style="font-size:12pt;">So, content is king because it's the most effective way to achieve your goals as an affiliate marketer. But not all content is created equal. You need to create high-quality content that is relevant, useful, engaging, original, and persuasive. You need to create content that stands out from the crowd and that delivers results, in other words, top-tier content. It's an extraordinarily competitive world out there and, if your content is sub-standard, it is not going to get you to the affiliate marketing 'promised land'.</span></p><p><span style="font-size:12pt;">That's why you need to invest in content creation and content marketing. You need to plan, research, write, edit, optimize, publish, distribute and measure your content. You need to use the best tools and strategies to create content that works for your niche, your audience and your offers. </span><span style="font-size:12pt;">You need to create content that is king.</span></p><p><span style="font-size:12pt;"><a href="{{#staticFileLink}}12331728685,RESIZE_180x180{{/staticFileLink}}"><img class="align-left" src="{{#staticFileLink}}12331728685,RESIZE_180x180{{/staticFileLink}}" width="178" alt="12331728685?profile=RESIZE_180x180" /></a></span></p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p><span style="font-size:12pt;"><em><strong>Grant Rayner</strong></em></span></p></div>What Is Branded Content? - How To Create It.https://syndicationexpress.ning.com/articles/what-is-branded-content-how-to-create-it2023-10-13T16:22:40.000Z2023-10-13T16:22:40.000ZTerri Pattiohttps://syndicationexpress.ning.com/members/TerriPattio<div><p> </p>
<p><span style="font-size:14pt;">This article was originally published on the Semrush blog. </span></p>
<p><span style="font-size:14pt;">Branded content is content you create in partnership with a publisher or </span></p>
<p><span style="font-size:14pt;">advertiser to convey your company's values and ideas in ways that connect with audiences. </span></p>
<p><span style="font-size:14pt;">Which can increase brand awareness.</span></p>
<p><span style="font-size:14pt;">Like this example from Syndication Express. This is the branding logo for this site you're on right now.</span></p>
<p><span style="font-size:14pt;">Syndication Express is a content syndication/social media platform for <strong>bloggers, article writers and authors</strong>. </span></p>
<p><span style="font-size:14pt;">Your blog posts will get syndication on all the TOP social media sites giving you massive exposure and branding. </span></p>
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<p><a href="{{#staticFileLink}}12255152271,RESIZE_584x{{/staticFileLink}}"><img class="align-full" src="{{#staticFileLink}}12255152271,RESIZE_400x{{/staticFileLink}}" width="250" alt="12255152271?profile=RESIZE_400x" /></a></p>
<p><span style="font-size:14pt;">Branded content is different from conventional marketing approaches.</span></p>
<p><span style="font-size:14pt;">Why?</span></p>
<p><span style="font-size:14pt;">Because instead of only delivering product- or service-focused information, it inspires emotion and makes people think. And avoids blasting the viewer with pushy sales tactics.</span></p>
<p><span style="font-size:14pt;">In other words, it makes people feel like they aren’t being sold to at all.</span></p>
<p><span style="font-size:14pt;">So, viewers are more likely to share and interact with the content. </span></p>
<p><span style="font-size:14pt;">Branded content can also be defined by some of its core features.</span></p>
<p><span style="font-size:14pt;">And it:</span></p>
<ul>
<li><span style="font-size:14pt;"><strong>Connects with consumers</strong> on an emotional level</span></li>
<li><span style="font-size:14pt;"><strong>Establishes a brand’s identity</strong> and personality as more than just a company</span></li>
<li><span style="font-size:14pt;"><strong>Generates conversations</strong> by creating shareable, likable content that sparks engagement</span></li>
<li><span style="font-size:14pt;"><strong>Promotes brand values</strong> over products or services </span></li>
<li><span style="font-size:14pt;"><strong>Employs storytelling tools and techniques</strong> to weave a narrative</span></li>
<li><span style="font-size:14pt;"><strong>Generates value</strong> by giving consumers something they want, like humor or entertainment</span></li>
<li><span style="font-size:14pt;"><strong>Is often collaborative</strong>, partnering with celebrities, professionals, influencers, or users</span></li>
</ul>
<h3><span style="font-size:14pt;">What Branded Content Isn’t</span></h3>
<p><span style="font-size:14pt;">Based on what we just went over above, you can see that branded content takes a nuanced approach to marketing.</span></p>
<p><span style="font-size:14pt;">That means branded content isn’t focused on products and services. </span></p>
<p><span style="font-size:14pt;">And brand content marketing doesn’t typically take the form of:</span></p>
<ul>
<li><span style="font-size:14pt;">Commercials</span></li>
<li><span style="font-size:14pt;">Clickable ad banners</span></li>
<li><span style="font-size:14pt;">Pop-up ads</span></li>
</ul>
<p><span style="font-size:14pt;">Branded content differs from product placement, content marketing, and conventional advertising in a variety of ways.</span></p>
<p><span style="font-size:14pt;">Let’s explore the distinctions.</span></p>
<p><span style="font-size:14pt;">Continue reading at <a href="https://www.semrush.com/blog/branded-content/" target="_blank">Branded Content vs. Product Placement</a></span></p>
<p><span style="font-size:14pt;">Respectfully yours, </span></p>
<p><span style="font-size:14pt;">Terri Pattio</span></p>
<p><span style="font-size:14pt;">Owner of <a href="https://syndicationexpress.ning.com/?xgi=4jC9oewnjdbV5q" target="_blank">Syndication Express</a></span></p>
<p><span style="font-size:14pt;">p.s. Are you on Twitter?</span></p>
<p><span style="font-size:14pt;">Need help with your Twitter Marketing?</span></p>
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<p> </p></div>