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3 Ways To Spring Clean Your Marketing




springclean3 3 Ways To Spring Clean Your Marketing





How To Spring Clean Your Marketing





Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year –




springclean 300x142 3 Ways To Spring Clean Your Marketing

It’s time for some spring cleaning.





Here are three ways from PR Web Connection, to help you spring clean and make sure your marketing is current, polished, and efficient:





1.   Clean up your lists

  • Go through your lists to verify that names, email addresses and other information are still current.
  • Delete inactive addresses as well as duplicate or incomplete entries.
  • Ensuring that you’re contacting the right people with your news is critical when it comes to generating publicity for your business.



2.   Revisit your social strategy

  • Take stock of how you are using your social media channels and content.
  • If you’re neglecting certain channels or networks, consider deactivating them until you have the time and/or resources to maintain them regularly.
  • Focus on cultivating the channels that serve your business best.
  • Check that your content still aligns with your overall marketing goals.
  • Has your strategic message changed at all?
  • Have your social media goals changed?
  • Do your analytics show any weak areas that need improvement?
  • Answer these questions to evaluate whether you need to update your social strategy.



3.   Update your website

  • Now is the time to update your website to reflect your recent growth.
  • Take stock of your accomplishments and milestones from the last year.
  • Click here for a more updated overview for updating your website.




Don’t let out-of-date information and content weigh down your marketing.





springclean2 3 Ways To Spring Clean Your Marketing


Spring-cleaning your strategy is crucial to long-term success.






If you enjoyed this post, and found TONS OF VALUE, please do yourself a favor  and take a moment to share these 3 great tips from PR Web Connection…..Thank You!



Sharing Is Caring!



To Your Success,
Joan Harrington

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Comment by Joan Harrington on March 25, 2013 at 1:37pm

Thank you Carolyn! I really appreciate your warm comment my friend :)

Comment by Carolyn Almennigen on March 25, 2013 at 11:08am

Good ideas! Spring cleaning is a great way to remember to do these things. Shared on twitter and facebook.

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