Are Keywords Important to Article Marketing Article marketing helps businesses establish expert authority and build credibility. Expert status attracts mor...

Does article marketing still work in 2014? Article marketing has been a very popular method for anyone looking to run a business on the internet to promote their business.

I wouldn't say article marketing is dead, it's just all in how you write/promote the article. You must research the keyword for your article, write an article around this researched keyword, and drive home informative content to people who want to learn (along with an affiliate link to make you money). - Are you not having much luck with article marketing? In this video Marnie Pehrson, creator of,...

There is a lot more to article marketing than simple writing composition for circulation online! Without question content creation is crucial but of equal importance is making sure the right people see what you wrote. An often overlooked aspect of this particular online marketing strategy involves the optimization and placement of your work so that your intended target audience can find it! After all what good are your efforts if your intended viewers do not even see it?

The primary goal behind article marketing is to get search engine traffic to the article so that the author can strengthen their authority and influence within their field, while also leveraging that traffic for their own site(s). The key to article marketing is that the author should be providing value with their articles, not just promoting their site, products or services.

Right now you should review your article marketing strategies and ask yourself how you can add real value to your content. The obvious answer is to submit unique, original content. Software spun articles do NOT count; in fact, that's worse than submitting duplicate content.

Article marketing is still a useful SEO method to build backlinks and increase traffic to your web site, as well as to improve your web site's PageRank gradually. I've been involved with article marketing for more than a decade so I know what works today and what doesn't. After Google's famous Panda (and Penguin) updates, most—if not all—article directories were penalized for publishing questionable spam content and tons of duplicate content. Google demoted nearly all popular article directories in both Page Rank and URL rankings. It's nearly impossible today to submit a unique article to an article directory and find it within the top 100 results of Google for a competitive keyword or phrase.

If you are going to promote your online business, then it can be a good idea if you are going to try article marketing. Indeed, this is one of the most effective ways so that you can promote your products or services especially since the internet is a very far reaching tool. And if you are going to try it out, you will realize that there are a lot of benefits that you can rip out of it.

Robert Butcher is a professional internet consultant and has provided many with great insight on how to promote and build their business. Robert is also a proud member of the US Home Work Force and Owner of Robert Butcher Network Find out more here:

Votes: 0
E-mail me when people leave their comments –

You need to be a member of syndication express to add comments!

Join syndication express


  • Hi Robert, thanks for sharing these videos with all these helpful tips about using keywords for article marketing.

  • Great information Robert and two great videos with important tips and advice on article marketing.  Thanks for sharing.

  • Top Member

    Robert this is a very good information on the importance of keywords for article marketing. Also I agree that original content with real value is very important as well. Shared via Syndication Automation and Google plus.

This reply was deleted.