anything - SE Members Blog post - syndication express2024-03-28T10:54:24Zhttps://syndicationexpress.ning.com/profiles/blogs/feed/tag/anythingHow to Sell Anything - Yourself, a Product or Service, or Even an Ideahttps://syndicationexpress.ning.com/profiles/blogs/how-to-sell-anything-yourself-a-product-or-service-or-even-an2013-08-22T22:31:35.000Z2013-08-22T22:31:35.000ZJulie Kleinhttps://syndicationexpress.ning.com/members/JulieKlein<div><p><span style="color:#333399;" class="font-size-3"><strong>I read an article today that I found very interesting. Some of the suggestions in this article suggest selling “tricks” that go against everything I have been taught. And yet, some of these recommendations made perfect sense. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>I am writing a summarized version of the article below. To read the article in its entirety, visit.</strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong><a href="http://www.bottomlinepublications.com/content/article/wealth-a-retirement/6-tricks-to-sell-absolutely-anything"><span style="color:#333399;">http://www.bottomlinepublications.com/content/article/wealth-a-retirement/6-tricks-to-sell-absolutely-anything</span></a> </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>We all spend a good part of our day selling. In addition to whatever product or service our company offers, we often suggest new ideas to our employer, co-workers, our children, friends and spouses. We try to convince them that our idea is good. When applying for a job, we are selling ourselves. One survey demonstrated that 40% of a workers’ day is spent in one form or another of “non-sales” selling. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>This article revealed several ways to improve our “selling” skills that I found very interesting. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>1. Admit to a small negative. A study done by the <i>Journal of Consumer Research</i> revealed that prospects purchase products more frequently when the “seller” tells them about a minor flaw with it.</strong></span><strong style="font-size:12pt;color:#333399;"> </strong></p><p><span style="color:#333399;" class="font-size-3"><strong>According to this article, people like to make comparisons. If we’re selling a product or an idea, when we mention a small problem along with all the great features, the prospect weighs the positives against the tiny negative in their mind, and they usually decide the product is good. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>Using this technique, the prospect is less likely to think up other negatives themselves or compare your product with its competition. Be sure to discuss the positive features <u>before</u> mentioning the small flaw. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>2. We have been told forever that the power of positive thinking will increase our chances of success. However, an article published in <i>Psychological Science</i> suggests a more effective strategy. Instead of telling ourselves “I can do this,” we should ask ourselves, “Can I do this?” </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>The theory behind this suggestion is that asking ourselves questions encourages us to give the task more thought and possibly think of more reasons why we CAN succeed. We may even come up with a new and better strategy to accomplish the task. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>3. Insert a mild curse into your presentation. Normally, we are very careful not to use profanity when speaking with a prospect. A Northern Illinois University study demonstrated that a mild cuss word inserted into our speech can make us appear to have greater conviction to the product or service we are presenting. Perceived conviction can increase persuasiveness. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>Do not use cuss words repeatedly during your presentation; once is enough. And do not feign sincerity. If you truly are convicted to your service, for instance, you can say, “Excuse my language, but this is a *** good idea.” </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>4. A position of “power” is not always good. If you feel as though you have the upper hand in a sales situation, stop and think of how the prospect will perceive your presentation. When people find themselves in a position of power, they fail to see the other party’s point of view, which can decrease their ability to be persuasive. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>5. Most of us have been told that to make a sale, we must help our prospect solve a problem. Better still try to identify a problem that the potential customer doesn’t even realize they have. Example: Instead of submitting a resume for an advertised position, approach a company that has not announced a position. Tell them ways that you could improve their bottom line. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>When we discuss our accomplishments with our company, they may or may not be impressed. To balance out your accomplishments, stress the potential. It seems that (according to a 2012 study at Stanford University and Harvard Business School) people place more importance on the inherent uncertainty about potential than they do on accomplishments. </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>For instance, “I have done very well with my company leading to our corporate office asking me to work closely with them to plan for changes and improvements.” (My accomplishment.) “Our Founders are seeking more leaders to help the company plan for future products to offer and expansion of our business.” (Prospect’s potential.) </strong></span></p><p><span style="color:#333399;" class="font-size-3"><strong>Some of these concepts I think are very sound and will use in the future. A couple seemed a bit “way out there” to me. I’d love to hear everyone’s opinion. </strong></span></p><h2><span class="font-size-2">************************</span></h2><h2><span class="font-size-2">Learn how to reduce your Health and Dental expenses AND reduce costs on Hearing, Vision, Prescriptions, Roadside Assistance, Lifelock™ and even more at <a href="http://ibourl.net/XpressSavings">http://ibourl.net/XpressSavings</a> (NOT insurance).</span><span style="font-size:10pt;"> </span></h2><h2><span class="font-size-2">Please visit my Facebook Page at <a href="http://www.facebook.com/XpressHealthcareTheWinnersCircle">http://www.facebook.com/XpressHealthcareTheWinnersCircle</a></span><span style="font-size:10pt;"> </span></h2><h2><span class="font-size-2">To learn about Julie Klein and how you can be successful in network marketing, look at the Xpress Healthcare™ Business Opportunity at <a href="http://joinxpresshealthcare.com/">http://joinxpresshealthcare.com</a>. </span></h2></div>