copywriting - SE Members Blog post - syndication express2024-03-29T09:26:12Zhttps://syndicationexpress.ning.com/profiles/blogs/feed/tag/copywritingWhy Great Website Makeovers Begin With Copywritinghttps://syndicationexpress.ning.com/profiles/blogs/why-great-website-makeovers-begin-with-copywriting2015-03-11T21:44:05.000Z2015-03-11T21:44:05.000ZTimothy Ellerhttps://syndicationexpress.ning.com/members/TimothyEller<div><p><br /> <br /> "Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!"<br /> <br /> Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity.<br /> <br /> Kevin's new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, Kevin admitted, "I have no budget to pay a copywriter."<br /> <br /> Ouch.<br /> <br /> After skimming a few pages of the site, I emailed Kevin. "Who is your target market? What do you offer? How are you unique?"<br /> <br /> Kevin replied, "I asked for feedback. I don't have time to answer a lot of questions. And everyone tells me the site looks professional."<br /> <br /> Okay. I can take a hint.<br /> <br /> Sure, the site looks professional. But Kevin admits he's in trouble. So far, he's gotten nothing but compliments -- no orders and no calls.<br /> <br /> What can we learn from Kevin?<br /> <br /> (1) Copywriters can save you money.<br /> <br /> Often I (and other experienced copywriters) can save clients money on web design. Kevin didn't need all those bells and whistles. In fact, some Internet marketing gurus claim they do more harm than good.<br /> <br /> And Kevin didn't understand HTML, let alone CSS. A copywriter might serve as go-between, translating Kevin's requirements into web design language. Your web designer saves time - which translates into saving money.<br /> <br /> (2) Copywriters help you earn money.<br /> <br /> Reading between the lines, I discovered Kevin could be a stand-out. He has developed an innovative 5-step process to help clients overcome obstacles and take charge of their lives.<br /> <br /> But Kevin doesn't realize why he's unique, so his website reads like five thousand other life coaching sites: vague promises of "take your life to the next level," "discover what's important to you" and "enjoy the work you love."<br /> <br /> Naturally I'm disguising the details of "Kevin's" story, but I really don't have to. Hundreds (maybe thousands) of sites sound just like Kevin's.<br /> <br /> (3) Copywriting is collaborative.<br /> <br /> Like Kevin, my clients often think they can show me a few pages of a website and say, "Make it sell!" Copywriting requires energy and planning, whether you're a do-it-yourselfer or a firm believer in outsourcing to a specialist.<br /> <br /> My clients often invest many hours answering my questionnaire. As they write, they often realize there's a hole in their business strategy. Or they're sitting on buried treasure.<br /> <br /> Until I know what Kevin wants to do with his website and his business, I can't make realistic recommendations - even as a casual ezine reader. I need to evaluate Kevin's copy in the context of Kevin's own goals, target market and unique selling proposition.<br /> <br /> Kevin could do this himself. But, like most busy business owners, he didn't want to invest the time. And he wasn't sure what questions to ask.<br /> <br /> When clients hire me, we have the luxury (and fun!) of creating a marketing message that hits the target market squarely in the center of the bull's-eye.<br /> <br /> Bottom Line: Websites deliver messages. Without a message, a website is a calling card - nice when you have more business than you can handle.<br /> <br /> Most of the time, revising copy brings traffic and sales. Websites typically earn back the copy investment with just a few new clients, not to mention saving energy and funds by avoiding a makeover to recover the makeover.<br /> <br /> And one day you realize you're not getting compliments... but you *are* getting sales.</p><p></p><p>Timothy Eller</p><p></p><h1><a href="http://instantblogsubscribers.com/entry.php?w=timothyeller&e_id=248793">Discover The Secret Formula To Writing explosive Sales Letters</a></h1><p><br /><br /></p></div>Is There Really a Difference Between Online Copywriting and Copywriting for Print?https://syndicationexpress.ning.com/profiles/blogs/is-there-really-a-difference-between-online-copywriting-and2015-02-22T23:33:02.000Z2015-02-22T23:33:02.000ZTimothy Ellerhttps://syndicationexpress.ning.com/members/TimothyEller<div><center><div style="text-align:left;width:550px;"><h2>Is There Really a Difference Between Online Copywriting and Copywriting for Print?</h2><br /> <br /> One of the biggest copywriting mistakes I've seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don't know about its great features? Sorry to burst a bubble, but the truth is they just don't care. <br /> <br /> What they do care about proves a basic truth about human nature--we're basically selfish creatures. We care about benefits instead of features. "What's in it for me?" That's what's really important. What that means is that you need to know exactly how your product or service will benefit your readers, and then be able to convey it to them in terms they'll understand.<br /> <br /> Another common mistake is writing to everyone. Your target market cannot be "everyone". If it is, nobody will truly get the message. And if nobody gets your message, nobody is going to buy either. <br /> <br /> Determining who your target market is before you start to write will at the least, focus your writing. And go even further than determining a broad target market if you can. Narrow your target market to a niche market instead. Who are your most important potential clients? Determine who your most important target is and write directly to them.<br /> <br /> Pick one topic and stick to it. <br /> <br /> Prove your authority. You can use case histories, testimonials, cite important studies or use your own published articles. The point is that people buy from experts. Make sure that's what you are. <br /> <br /> Whether it's print or online copywriting, make it easy for them to respond. Send a self-addressed, postage-paid envelope or business reply card if your copywriting a direct response piece. If it's online, use convenient order forms and make them accessible from every page. <br /> <br /> And while we're on the subject of ordering, if you don't tell them why they need to order now, they most likely won't. <br /> <br /> Procrastination, it seems is a basic human tendency. So, if you don't tell them to order now, they'll most likely put it off until tomorrow and tomorrow and yet another tomorrow, until finally they've simply forgotten.<br /> <br /> Entice them to order with limited time or quantity specials. Create a sense of urgency about it so they really will order today. <br /> <br /> There's an old copywriting formula to keep in mind while you're writing. It applies to any type of copywriting that sells. That old formula is AIDA<br /> <br /> <ul><li><b>Attention.</b> Grab attention with interesting headings, photos, subheadings, etc. Your first headline really makes or breaks your copy. It's the first thing read and possibly the number one deciding factor for your reader staying or leaving.</li><li><b>Interest.</b> Create interest with your first sentence and your first few paragraphs.</li><li><b>Desire.</b> Stimulate desire with benefits, testimonials and case studies.</li><li><b>Action.</b> Ask for action now with special pricing, combinations, limited time or quantity offers. Give them a really good reason to buy Now.</li></ul> <br /> <br /> Repeat your main benefit, and ask for action again with a P.S. Interestingly the P.S. is the second-most read line in print and online copy. Some experts say one P.S. is best, while others use two or three.<br /> <br /> So those are similarities for all copywriting that sells. How is online copywriting different from print? <br /> <br /> Various studies have shown that the internet is a culture of its own. The internet was originally a place for sharing free information, and it remains that way today. In keeping with its culture, freely share information you've gained and you'll get more visitors. And that also means to eliminate the hard sell, and practice the soft sell instead.<br /> <br /> Remember that internet visitors are usually impatient for information. They generally prefer shorter pages than you'd usually write for such things as a direct response package. <br /> A general guideline is to use half as much as your printed text. Keep sentences and paragraphs short. Break long copy up into more than one page, or use modules instead. <br /> <br /> Don't overload your readers with irrelevant content or links. People came to your site for a reason, and that reason was represented in their search term. Your page needs to be completely relevant to the search term, or they'll simply leave. <br /> <br /> The internet is graphics-oriented, so use pictures, diagrams, graphs, and anything else visual to help convey your message. And, unlike print, the internet can be interactive, so if it applies, use it. <br /> <br /> But, you don't want to over-do graphics either because your web site needs to load quickly. If it doesn't load in less than 10 seconds, your potential sale is most likely gone. He or she is probably checking out your competition!<br /> <br /> Possibly the biggest difference between copywriting for any type of print and online copywriting is in the research. You can write any print copy without using particular phrases, but you can't do that online. Your online copy needs to be written around keywords that are put into search engines by prospects. <br /> <br /> Remember that there are lots of copywriting tips you can find free of charge simply by searching with you favorite search engine. And there are several very good copywriters who have free copywriting tips on their web sites. Two that come to mind are Bob Bly and Allan Sharpe.<br /> <br /> So those are a few tips for your copywriting. And I'd like to leave you with one final tip. Many would-be copywriters worry too much about their writing. Fear of seeing their copywriting in public, or even on a letter can freeze you into inactivity. I would encourage you to give it a try. <br /> <br /> If you're copywriting for your web site, remember to research keywords first. And then start with an outline if you need it. Start by just writing a few phrases. The point is--just start. Don't be afraid of mistakes. That's what editing is for.<br /> <br /> Tim<br /> <a href="http://instantblogsubscribers.com/entry.php?w=timothyeller&e_id=248793" target="_blank">Discover The Secret Formula To Writing explosive Sales Letters</a> <br /><br /></div></center></div>Essential steps to make your copywriting effectivehttps://syndicationexpress.ning.com/profiles/blogs/essential-steps-to-make-your-copywriting-effective2015-02-21T03:23:22.000Z2015-02-21T03:23:22.000ZTimothy Ellerhttps://syndicationexpress.ning.com/members/TimothyEller<div><p> <br /> Regardless of what service you provide or what type of products you produce, in today highly competitive and rapidly changing world one should always have appealing, attracting and interesting content on the web site. Web copywriting process is destined to help you to create well-written content copy. Copywriters will be able to design and compose the copy that gain attention of major search engines and increase the traffic on your web site; yet it not enough. One should never forget how the text on your web site should look like. <br /> <br /> Many copywriters, who write for online and offline companies, commit mistakes by writing and composing the copy that addresses all clients at the same time. However, one should realize that the content that communicates with each client individually rather than with the group of people is the most efficient one. The phrase" Our clients will find our services affordable" sounds weaker than the phrase:" You will find our services affordable" In this case you focus on the uniqueness of your client; you communicate with him and address him directly. Certainly your business might provide services to several thousands of clients yet even in this case you should preserve individual, direct contact with the person. This is one of the most effective strategies in the web copywriting process. <br /> <br /> Whatever you write-be it a sales letter or just advertisement, SEO copywriting copy or leaflet, this simple principle of direct, individual communication should be preserved. Otherwise your copywriting content might loose some versatility. When you write online copywriting, try to maintain easy-to-read and simple style yet at the same time retain individual approach. Apart from this, your content must be designed to target particular groups of people; that is why it is extremely important to combine copywriting process with marketing research which allows you to indicate your potential customers and thus design and compose the content that matches their wishes and expectations. Do not waste your energy, skills and time on poor written content. Remember that some minor detail may ruin the efficiency of your content; do not let it happen.</p><p>Tim</p><p></p><p><a href="http://instantblogsubscribers.com/entry.php?w=timothyeller&e_id=248665" target="_blank">Get This free ebook The 7 Simple Ways to Make Money with Your Website or Blog</a></p></div>Business To Business Copywriting Secretshttps://syndicationexpress.ning.com/profiles/blogs/business-to-business-copywriting-secrets2015-02-18T19:05:44.000Z2015-02-18T19:05:44.000ZTimothy Ellerhttps://syndicationexpress.ning.com/members/TimothyEller<div><center><div style="text-align:left;width:550px;"><h2>Business To Business Copywriting Secrets</h2><br /> <br /> If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.<br /> <br /> This is vital because copywriting is your "salesperson in cyberspace, in print and in the mail" ... and great salesmanship produces great sales ... average salesmanship gets only average or worse results.<br /> <br /> Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978.<br /> <br /> This is a list of what your prospect is thinking as he reads your marketing copy. It's important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.<br /> <br /> 1. You'd better have done your research to know what benefits I want most from your type of product or service. If you don't, I won't even notice you, and if I do, I won't even give you a hearing.<br /> <br /> 2. What do you do? How will it help me? I need to know "what's in it for me" instantly or I'm gone.<br /> <br /> 3. Why should I believe you?<br /> <br /> 4. I already have a supplier for that - why should I listen to you?<br /> <br /> 5. Make it easy for me to read, understand, navigate, and "scan" your marketing material.<br /> <br /> 6. I want a specialized expert in your field for my situation or my needs or my type of business. <br /> <br /> 7. Don't bore me! I'm sick of corporate talk, business buzz terms and mumbo-jumbo. Almost all business marketing is very dull and boring and I won't read it.<br /> <br /> 8. I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping. A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.<br /> <br /> 9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.<br /> <br /> 10. I won't admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if you can touch my emotions, I'm much more likely to buy from you.<br /> <br /> 11. I badly want more from my life than just work. I'm very interested in saving time, work and stress.<br /> <br /> 12. Make it easy for me! You list many different things I can do and I'm confused. What one thing should I do now and why?<br /> <br /> 13. Don't overload your website or brochure with fluff - stick only to relevant and helpful information I need. I'm tired of all the irrelevant "filler" information on the web and I won't read through it anymore.<br /> <br /> 14. Compare your product or service against your competitors for me if it is really as good as you say it is. Be honest, as I'll see through any favoritism.<br /> <br /> 15. Be specific; generalities go right into my garbage.<br /> <br /> 16. What's your guarantee?<br /> <br /> 17. How can I test your product, service or company first, in a low or no cost way, before I make a large commitment?<br /> <br /> 18. Help me justify the investment to my boss on an ROI basis.<br /> <br /> These copywriting secrets applied properly are a main reason one website, direct mail piece or ad can pull 2 to 3 times the response as another for the same product or service. This is why the most successful marketers hire the best outside freelance copywriters they can afford.<br /> <br /> <br /> <br /> Tim<br /></div><div style="text-align:left;width:550px;">God Bless!</div><div style="text-align:left;width:550px;"></div><div style="text-align:left;width:550px;"><a href="http://instantblogsubscribers.com/entry.php?w=timothyeller&e_id=248665" target="_blank">Get The 7 Simple Ways to Make Money with Your Website or Blog</a><br /><br /></div></center></div>8 Strategies To Catapult Your Copywriting Skills To The Next Levelhttps://syndicationexpress.ning.com/profiles/blogs/8-strategies-to-catapult-your-copywriting-skills-to-the-next2015-02-17T01:29:10.000Z2015-02-17T01:29:10.000ZTimothy Ellerhttps://syndicationexpress.ning.com/members/TimothyEller<div><center><div style="text-align:left;width:550px;"><h2>8 Strategies To Catapult Your Copywriting Skills To The Next Level</h2><br /> <br /> I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your <strong>copywriting skills</strong> as you get going. <br /> <br /> You can use these tips when it comes to creating offers, E-mails and sales letters that grab people's attention.<br /> <br /> So without further ado, here they are!<br /> <br /> Number one: <br /> Always write your sales letter with the individual in mind.<br /> <br /> Whenever you're writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person.<br /> <br /> Number two: <br /> Pull them in with the first line. <br /> <br /> You've got to create interest with the reader, the very first line that they read.<br /> <br /> Number three: <br /> Use bullets. <br /> <br /> People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them.<br /> <br /> Number four: <br /> Just let it flow. <br /> <br /> When you're starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, I want you to just write as it's coming out. You're going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow.<br /> <br /> Number five:<br /> Write like you speak. <br /> <br /> I briefly touched on this in one of the earlier points. But it's much easier for you to envision that you're communicating with one individual as though you're having a conversation with that person, because when that person reads your sales letter or your E-mail, they're going to feel like you're talking right to them, and that's exactly what you want.<br /> <br /> Number six:<br /> Make your communication easy to read. <br /> <br /> What I mean by that is use short paragraphs. Use pictures. I want you to bold certain things. I want you to highlight important areas. <br /> <br /> Number seven:<br /> I want you to stress the benefits and not the features.<br /> <br /> I want you to put yourself in the shoes of the person reading your communication piece<br /> The number one question that they're going to be asking is: What's in it for me? You have to address those things, and you've got to stress the benefits of your particular communication piece that you're trying to use.<br /> <br /> Number eight:<br /> I want you to keep the reader interested. <br /> <br /> How do you do that? On a sales letter there are a ton of ways that you can keep the reader interested, and I'm going to give you a few of them right now.<br /> - You can use graphs. <br /> - You can use pictures. <br /> - You can use audio. <br /> - You can use video. <br /> - Another one that people love to see are testimonials. <br /> - Another one that you can always use is giving examples of proof. <br /> - Do you have checks? <br /> - Do you have screen shots of people registering for certain things? <br /> <br /> Whatever you're trying to sell or promote, I want you to give proof that it works or that it would provide benefit to the person that is reading it - screen shots, pictures, testimonials - these are all great things of proof.<br /> <br /> So there you have it... 8 quick tips to improve your copywriting skills. This is not the be all and end all of copywriting techniques but they will definitely help you jump over some of the hurdles that are standing in your way!<br /> <br /> Tim<br /> <br /> <a href="http://instantblogsubscribers.com/entry.php?w=timothyeller&e_id=248665" target="_blank">Get The 7 Simple Ways to Make Money with Your Website or Blog</a><br /><br /><br /><br /></div></center></div>PRINT & SAVEhttps://syndicationexpress.ning.com/profiles/blogs/print-save2013-09-14T00:33:21.000Z2013-09-14T00:33:21.000ZTimothy Ellerhttps://syndicationexpress.ning.com/members/TimothyEller<div><div class="wp-caption aligncenter"><a href="http://us.123rf.com/400wm/400/400/Krisdog/Krisdog1210/Krisdog121000061/15824472-retro-black-woodcut-print-style-hand-pointing-finger-at-viewer-from-front.jpg"><img title="PRINT & SAVE" alt="PRINT & SAVE" src="http://us.123rf.com/400wm/400/400/Krisdog/Krisdog1210/Krisdog121000061/15824472-retro-black-woodcut-print-style-hand-pointing-finger-at-viewer-from-front.jpg" width="432" height="413" /></a><p class="wp-caption-text">PRINT & SAVE</p></div><p> </p><p> </p><h2>Print And Save This Now</h2><p> </p><p> </p><p> </p><p>I was asked a great question regarding direct marketing style sales letters.</p><p> </p><p>Again you should <strong>print</strong> and save for later..</p><p> </p><p>The question came from someone, “Sam,” whose company did not have that type of sales letter in its system that is used to convert prospects into signups. So he considered creating one, and wanted a little advice on the following:</p><p> </p><p>“Should the sales letter be focused on the marketing and training system created for his team, or more about the benefits of his specific company or both? If you were going to create a sales page for your business how would you go about doing it?”</p><p> </p><p>The answer to this great question can mean many recruits for you and certainly can mean a lot of <a title="Reverse Engineering Massive Duplication" href="http://www.empowernetwork.com/timothyeller/blog/reverse-engineering-massive-duplication/?id=timothyeller">duplication</a> for your team soon afterwards.</p><p> </p><p>Pay close attention and remember to <em>print</em> and save. . .</p><p> </p><p>SIDE NOTE: I have no problem revealing this because, for me, the story has already been written, now it’s your chance to leverage what I know for serious money.</p><p> </p><p>I downloaded a free report created by a professional copywriter working for one of the most famous copywriting firms in the world.</p><p> </p><p>This guy was writing a sales letter for a golf related product for one of his client.</p><p> </p><p>In the letter, the copywriter referred to what he THOUGHT was most important to his market.</p><p> </p><p>He addressed two major frustrations in the golfing world – hitting the ball farther and eliminating hooks and slices.</p><p> </p><p>Upon completion of the letter the copywriter took the letter to the big boss for a final review.</p><p> </p><p>His boss, being one of the most accomplished copywriters in the world and having written several high performing offers for the golf world, looked at the letter and gave him some simple advice . . .</p><p> </p><p>“Forget about the slice stuff and focus the entire letter on hitting the ball farther. That’s REALLY what the market is after.”</p><p> </p><p>The copywriter followed the advice of his boss and made the appropriate changes and ended up with a winner.</p><p> </p><p><strong>The moral of the story is . . .</strong></p><p> </p><p>Don’t worry about the ancillary stuff. Deal with the biggest problem and frustration of the target market and dig deep on it.</p><p> </p><p>What this means to you and I as network marketers is this, and it’s important you get this before I go through the process step by step, forget about everything in your letter except solving the main problem of your prospect.</p><p> </p><p>In the network marketing world, the problem always comes back to <a href="http://www.empowernetwork.com/timothyeller/get-money/?id=timothyeller" target="_blank">money</a>. Solve that and that alone.</p><p> </p><div id="attachment_578" class="wp-caption aligncenter"><img class="size-full wp-image-578" alt="Print and save for future money" src="http://www.empowernetwork.com/timothyeller/files/2013/08/cash1.png" width="231" height="351" /><p class="wp-caption-text">Print and save for future money</p></div><p> </p><p>To be honest, no one cares about your company’s products for the most part. All they really want to know is “how” they are going to make money.</p><p> </p><p>From your prospect’s perspective, if you give them a good opportunity to solve their money problems, they can always rationalize that the product or service is “good”.</p><p> </p><p>Waste no time describing your product or why your company is so great, unless it directly supports how and why your prospects have the best chance of making money with it.</p><p> </p><p>Look around both the online and offline network marketing world and you’ll soon see very clearly that this is the model that just about every highly successful opportunity uses.</p><p> </p><p>So, you use it too. And you think of yourself as the opportunity NOT your company, but I’ll explain as we dig deeper here.</p><p> </p><p><strong>Further . . .</strong></p><p> </p><p>If you remember back to what you were trained to do when calling leads if you’ve been through the process you’ll again realize here – the focus of the conversation you’re trained to have is again solving the money issue.</p><p> </p><p>CLUE!</p><p> </p><p>So let’s get to the step by step.</p><p> </p><p>First, you begin with a headline that addresses the concern of money.</p><p> </p><p>Second, you start your sales letter with a lead in that either pulls your audience directly into your story to both entertain and address again the concern or you can simply pose a question that would pull them in deeper like “If you’re sick and tired of working pay check to paycheck then pay attention to everything you’re about to read.”</p><p> </p><p>Next you dig deeper into your story. If you have a good one be sure to bring up your real life failures that they can identify with.</p><p> </p><p>Why?</p><p> </p><p>So that when your prospect reads it he then begins to think “If this guy can do it after going through all this then so can if I just know what he knows.”</p><p> </p><p>If you can arouse that sort of curiosity then you’re on the right track.</p><p> </p><p>Follow this up by bringing up a few things that they may have learned or tried in the past and explain why the only result of following that path is failure. Be sure to explain exactly why.</p><p> </p><p>Allude to the idea that you’ve found a way around.</p><p> </p><p>Bring up your biggest “Ah Ha” moment. The thing that changed everything for you.</p><p> </p><p>Introduce your solution or system.</p><p> </p><p>Explain why it will work for them where the others have not. At this point you can bring up a few details about your company or compensation plan, but don’t name names. Keep them curious.</p><p> </p><p>Now it’s probably time for some bullets about what you have. Provide 30 or so bullets that keep them curious, but again don’t give away the farm.</p><p> </p><p>Next it’s time for you to explain exactly how the process works. Make whatever it is that you do as simple as possible from the prospect’s perspective.</p><p> </p><p>One that always works if you’re working from the perspective of never calling leads again and providing a form of an online solution is “Just think what it’s gonna be like when your prospects are doing exactly what you’re doing right now.”<br />This is a powerful and an incredibly enticing mental image to create in your prospect’s mind. It gets them to think into the future as a member of YOUR team.</p><p> </p><p><strong>Subtle but powerful.</strong></p><p> </p><p>Now it’s time to talk about what makes you different. Remember anyone can just go to your company’s website and join so you have to provide something above and beyond just get in under me if you’re looking for a high level of response and duplication down the line.</p><p> </p><p>Good things to bring up here are that you provide one on one coaching, live weekly training on whatever it is you do, and a team co-op if you decide to provide one.</p><p> </p><p>Another thing that really helped me was creating a team marketing guide that every new member received after joining. It’s a good idea to think about creating one for two more reasons. First it establishes you as leader and second it takes the huge burden in the way of training off the shoulders of you and your future downline.</p><p> </p><p>Instead of having train everyone have them train themselves by going through your team training guide and provide support from that point. Address questions and concerns and then help them actually get started after they know the lay of the land to say.</p><p> </p><p><strong>Next, if you feel comfortable doing so . . .</strong></p><p> </p><p>Nothing removes more risk from your prospects shoulders than a strong guarantee, so here would be the place.</p><p> </p><p>Now it’s time to tell them exactly how to join you. I don’t know your company so the method will vary from this point on, but I think you can figure this one out.</p><p> </p><p>If you’re incredibly forward create a video AS WELL – not in place of – the text to describe the process your leads need to go through to get access to your team so nothing is left to chance.</p><p> </p><p>If you have success stories be sure to add those throughout your letter.</p><p> </p><p>Finally close out.</p><p> </p><p>Provide a PS or two and you’re done.</p><p> </p><p>Now here is what will separate you from the crowd. You’ve got to go out and test your letter on your own. If it converts great! Don’t change a thing.</p><p> </p><p>If not, continue to test and make changes until it converts profitably for you. Why?</p><p> </p><p>Well you don’t want to roll out a team marketing system that doesn’t work so you’ve got to be sure it works and converts before you make it something your team can use as well.</p><p> </p><p>Once you do though, put the pieces in place to make that system available to your downline.</p><p> </p><p>Then . . .</p><p> </p><p>Watch the magic of duplication. Sit back and watch your company checks grow larger and provide the best support you can.</p><p> </p><h3>That should be enough to get you on the right track so print and save now</h3><p> </p><p>But let me emphasize. Your company or my company DOES NOT matter. Only the opportunity matters in the eyes of your prospects so focus your efforts intently and totally on that end and you will succeed.</p><p> </p><p>Did you print this out yet?</p><p><iframe width="420" height="315" frameborder="0" src="http://www.youtube.com/embed/oUB3d31fmrc?rel=0&wmode=opaque"></iframe></p><div id="attachment_579" class="wp-caption aligncenter"><a href="http://universityofinternetscience.com/?rid=5812"><img class="size-full wp-image-579" alt="Print-Save-Take Action" src="http://www.empowernetwork.com/timothyeller/files/2013/08/uois21.png" width="958" height="208" /></a><p class="wp-caption-text"><a href="http://www.badassbutton.com/54081d6a77e14039aea08437c0e961f6" target="_blank">Print-Save-Take Action</a></p></div><p> </p><p>==============================================================================<br /><a href="http://universityofinternetscience.com/?rid=5812">The University of Internet Science is the Premier Free Online Training Portal.</a></p></div>