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Here Are The Sexy Hidden Secrets To Persuasion

The Sexy Hidden Secrets of Persuasion








How can you harness the hidden secrets of persuasion in your writing to make your offer more compelling?



Just follow these 3 easy steps, from , Sherice Jacob, of Kissmetrics,  to help you get more persuasion in your copy and make your writing a whole lot sexier.




Sexy Secret #1.  Digital Flirting: Establish a Bond with Your Customers

  • The first step to writing more persuasively is to find something you can both agree on.
  • Remember, the customer might be hesitant to buy your product for any number of reasons.
  • To the marketer, that only means that you haven’t given them enough reasons to buy yet.
  • Start with a statement that they can easily agree with or appreciate.
  • Then slide in a compliment, a question or a light-hearted challenge.
  • People are naturally hard-wired to be curious



Sexy Secret #2.  Getting to Know You – With Supporting Details

  • Some buyers need more convincing than others – and many of them have unanswered questions that your current content doesn’t address.
  • Think of some ways that you can give your readers all the information they need to make a confident decision:
  • Social Proof (Testimonials, Referrals, and Endorsements)
  • Comparisons
  • And one of the best reasons: WHY
  • Show them why your product or service is worth spending money on, and how it will help them in some way.
  • Everything you do in this second step should lead right back to strengthening that bond you made originally.



Sexy Secret #3.  Motivating by Agitating

  • After you’ve weaved in a good number of your best benefits, it’s time to get the customer to take the next step.
  • This is where your call-to-action makes a huge difference.
  • Make that call to action big, bold and important.
  • Tell them not only what to do – but what will happen when they’ve clicked.
  • It’s time to remind them what they could lose if they don’t act.
  • The idea is that you remind them of the issue you started with in your statement – and lead them to understand how your offer will make that issue a thing of the past.
  • If anything is guaranteed to spike people’s actions, it’s knowing that you might miss out on a great deal.




At its core, persuasive writing is designed to get you to take action without feeling like you’re being sold.



It goes from a whirlwind romance of product benefits that perfectly meet your needs – to a long-lasting customer relationship that continues to reward you with loyalty, sales and referrals.





If you enjoyed this post, and found TONS OF VALUE, please take a moment and share…..Thank You!



Sharing Is Caring!



To Your Success,
Joan Harrington

Views: 43


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Comment by Merle Gibbins on January 2, 2014 at 7:17am

Great tips Joan, thanks for sharing and have shared for you.

Comment by Joan Harrington on December 29, 2013 at 10:43am

Thanks Lawrence!

Comment by Joan Harrington on December 29, 2013 at 10:43am

Thank you Terri!!! Appreciate it my friend :)

Comment by Lawrence P. Bergfeld on December 28, 2013 at 6:33pm

Lets be passionate with our customers and share stories with them with enthusiasm. When they hear other peoples stories and ours like that they will either buy the product and or join the business. Bingo!

Lawrence Bergfeld

Create Your Prospects Curiosity

Comment by Terri Pattio on December 28, 2013 at 6:22pm

Definitely a lot of value in this post Joan. It's been shared on Facebook and Twitter.

Comment by Joan Harrington on December 28, 2013 at 12:57pm

Thank you Kathleen!! Appreciate it!  If you would like more of this same kind of valuable content, please opt in to my list and I will share all of my secrets :)  Just go here to get on my email list>>>>http://successwithjoanharrington.internetlifestylenetwork.com

Comment by Kathleen Ayers on December 28, 2013 at 12:31pm

Thanks Joan for writing this post.  I have been looking for this kind of information.  I will share it for you.

Comment by Joan Harrington on December 27, 2013 at 5:15pm

Hi DeAnn :)  Thanks so much!!! Appreciate it!

Comment by DeAnn Durrett on December 27, 2013 at 12:44pm

Hi Joan, very good PR, thank you for sharing, was very helpful, have a bless day, liked and shared

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