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This is how the buying brain really works.








The buying brain – the mental and emotional triggers that drive people to pull out their credit card and buy your amazing products and services.






“People make “buying” decisions based on EMOTIONS, and then they use LOGIC tojustify” their purchases”……says Adam Collins, Social Strategizer





Think about it this way Adam says:

  • You walk into a store and see a nice shirt.
  • You start visualizing yourself in this shirt and start connecting emotionally to it.
  • Then in your mind you may say something to yourself such as… I need that shirt because it will look good on me, or it will go great with those new pants or new dress” etc.
  • What just happened?
  • First, you reacted to the shirt on an emotional level and then started justifying“why” you needed this shirt.





The simple truth is:  People buy on emotions and then justify purchases with logic.






“People don’t buy what you do; they buy why you do it.” ~Simon Sinek / Author of the amazing book: “Start With Why”










When you start your messaging with “WHY”with what you believe and what you’re passionate about… it magnetically attracts the people that see things the way you do.





This is the key to greater profits and fulfillment for any business and business owner.






  • Think about it.
  • If you were to clearly speak directly to who your IDEAL client is, THEIR emotional desires, that is, what they most want to feel, you will magnetically attract your ideal clients that will be thrilled to give you their money.
  • This is what some call becoming IRRESISTIBLE to your clients.





It’s all about speaking to the EMOTIONAL BRAIN and of course then delivering on your promises.








Here are 2 action steps to help you get clear on your WHY marketing message so you can use these billion dollar secrets in your own business.











STEP 1:  Answer these questions:

  • What are your top 5 core values? I.E.. Integrity, quality, love, patience & creativity)
  • What you would do if you already had all the money you could ever ask for?
  • Apart from making money, why did you start your business – what change do you want to see in the world?
  • What inspires your to get up in the morning?
  • How do you help people get results?




STEP 2:  Pull out the words that can be used in your marketing.

  • Do this by showing your customers why you REALLY do what you do.
  • Let them know the WHY behind the brand.
  • The deeper force that truly inspires you.
  • Play with it an all your communication from emails, to sales pages, videos, webinars or whatever.





So by asking yourself the questions in the action steps listed above, you will start to pull out your core values in life which are directly related to your business and marketing as well.






Once you know your big WHY you can master your messaging and start attracting your ideal clients with ease!






You’ll get paid more, work less and attract the type of people who are a joy to work with and are aligned with your mission and values.





People feel the difference when you come from a place of authenticity because they know you truly care and are there to add value & serve…







Does your messaging start with “Why you do what you do?” 












If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!



Sharing Is Caring!




To Your Success,
Joan Harrington

Views: 39


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Comment by Joan Harrington on June 4, 2014 at 7:15pm

Thanks Sandy! Much appreciated!!

Comment by Sandy Blomstrom on June 4, 2014 at 7:13pm

Fantastic PR, Joan.  Thanks so much for sharing it and I will too.

Comment by Joan Harrington on June 3, 2014 at 10:17am

Thanks Merle! Appreciate it!

Comment by Merle Gibbins on June 3, 2014 at 8:41am

Excellent advice Joan, thanks for sharing.

Comment by Joan Harrington on May 31, 2014 at 3:21pm

Thanks Terri :) 

Comment by Terri Pattio on May 30, 2014 at 5:11pm

Your content is always great Joan and education is key to having success online. You provide that in your blog post.

Comment by Joan Harrington on May 30, 2014 at 3:41pm

Thanks Terri!! Much appreciated as always my friend :)  Love your comments they always make my day......Have a great weekend as well!

Comment by Terri Pattio on May 30, 2014 at 3:05pm

Those are great questions people must ask and thanks for sharing this post in the community Joan. Shared via Syndication Automation and Google plus. Have a great day and weekend.

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