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How To Get More People To Read Your Content

Need More People To Read, Comment, and Share Your Content?

 

 

 

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Think about how you use the web.

 

 

You’re in search of information.

 

 

 

The web is a “lean forward and participate” medium.

 

 

 

 

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What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

 

 

 

Just use the following 8 simple techniques to make your content much more reader-friendly, by Pamela Wilson, Copyblogger

 

 

 

1. Embrace the line break

  • Feature one idea per paragraph, and keep them short — three or four sentences at most.
  • Even complex content can be made much more reader-friendly with the simple introduction of lots of white space.

 

2. Break up your content with compelling subheads

  • A solid subhead keep the reader engaged, acting as “mini headlines” to keep them moving through the rest of your content.
  • Make your subheads intriguing, but informative

 

 

3. Use bulleted lists

  • They create fascinations your readers can’t resist
  • They’re an easily-scannable way to present multiple points
  • They look different from the rest of your text, so they provide a visual break for your reader

 

 

4. Use deep captions.

  • Try pairing a strong image with a “deep caption.”
  • Deep captions are two to three sentences long.
  • That’s long enough to intrigue your reader to dig in to your whole article.

 

 

5. Add highly relevant links

  • Internal links back to your own cornerstone content will keep people on your site and reading your best material.
  • External links demonstrate that you’ve researched the topic and want to highlight other experts.
  • Good content uses both to expand your reader’s understanding and add value.

 

 

6. Use strategic formatting

  • Add emphasis to your web copy by bolding important concepts.
  • You reader will be able to scan through and pick out the most important information at a glance.

 

 

7. Harness the power of numbers

  • Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.
  • You can often make a post more compelling just by numbering your main points.

 

 

8. Check your dual readership path

  • Once you’ve used subheads, numbers, bulleted lists and other formatting to highlight the key elements of your post, read through it again — looking only at the text you’ve called special attention to.
  • Does the reader get the gist?
  • Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?

 

 

 

 

If you enjoyed this post, and found TONS OF VALUE, please take a moment and share…..Thank You!

 

Sharing Is Caring!

 

 

To Your Success,
Joan Harrington

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