Quick Word From Susan
Motivation Marketing Who Needs It?
Motivation marketing is needed by those that utter the statement above. Of course, I am sure you don't know anyone that feels this way...
I would guess anyone that has been a marketer very long at all has at one time felt this way even if they might not have uttered those words.
The answer to who needs motivation marketing is everyone in marketing. Can you see where knowing this is a big benefit to you?
I know many will say, "Yes, Susan I do see how that could build my business if I grab those people and motivate them to join my business. I could get lots of sign ups."
Well yes, you could look at it that way however, how long do you think it will take for those people to realize that you really don't care about them?
How long before they feel once again like they have been used? This will make you a user. I really don't think you want that reputation do you?
No of course not.
Motivation marketing, has more to do with who you are than with how many sign ups you get. However, you will find that the sign ups you get with this type of marketing are golden.
You can't give a person a hug and then kick them and still expect them to like you. If you use motivation marketing to just gain sign ups that is about what it boils down to and...
It won't work!
When you do marketing this way you need to concentrate on the person and that person's problems helping them solve the problem. Not cause them more problems.
- Does it matter if they are going to sign up with you? No!
- Does it matter if they are not in your business? No!
- Do you expect something in return? No!
You do it just because "That is who you are" that's it's that's all.
Don't slam the door on the little old lady just because she didn't leave you her fortune.
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Susan J. Boston