These days, Adwords is dominated by big spenders and companies who contract out their services to small businesses for a fee. Don't get me wrong, it still works really well, but it requires more money than it used to.
Enter Facebook.
I've actually shifted all my PPC activities to Facebook over the past year, and I'm sorry I didn't do it sooner. I'm actually able to target better, spend less money, and create far, far more engagement with my audience on Facebook than I ever could on Google, Bing/Yahoo, or anywhere else.
The secret is in Facebook's ability to allow very specific targeting... well beyond the simple demographics and interests that users might have. As a result, I am able to pinpoint HIGHLY engaged audineces in whatever niche I might be marketing to. For example, when I market franchise sales, I can target downsized mid-level executives or people who participate in franchise forums. If I want to market a diet pill or other health related CPA (click-pwr-action) offer, I can simply run a list of people who participate in groups on the topic of weight loss or whever else I might be promoting. And if I am looking for business clients to use my Facebook marketing services, I can easily identify ones whose fan pages clearly need a little love.
How do I do this? I lay it all out in today's video:
As promised in the video, here are the tools I mentioned:
FB Lead Chef
FB Group Snatcher
Social Scout
This, of course, is just the tip of the iceberg when it comes to Facebook custom audiences. If you have experience with this process... or have questions I can help answer, please leave a comment below.
And, as always, your likes and shares are very much appreciated.
Marketing doesn’t have to be so hard. But most of us never went to school for to learn how to do it right… and when we became business owners, we usually had other priorities. Well if you are ready to stop throwing money away and put a marketing system in place for your business that actually works… JOIN ME TODAY.
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