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What Are The Benefits of a Facebook Business Fan Page

Do You Have A Facebook Fan Page For Your Business?








Facebook continues to be the best social network to set up camp on as a business.



It’s an absolute no-brainer to be on there.




Here are 10 benefits of having a Facebook Fan Page for your business by Scott Ayres, PostPlanner




1.  Increased Exposure to Potential Customers

  • If your business can’t find new customers on Facebook, maybe you should rethink your line of work.



2.  Gather More Leads

  • Just having people Like your page isn’t enough to provide yourself with a long-term, sustainable business.
  • Smart businesses gather leads in the form of email addresses — so they can contact their community outside of Facebook.
  • Be careful how you use your leads.
  • Don’t hammer fans with daily emails peddling affiliate products & other junk — unless that’s what they signed up for.
  • Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.



3.  Lower Your Marketing Expenses

  • Starting a Facebook business page costs you exactly $0.
  • Getting rolling with a page costs you nothing until you start paying for ads to get page Likes, boosting posts & running Sponsored Stories – all of which you should be doing with your page.
  • By targeting your ads to people interested in your page’s topic, you can definitely keep costs low.



4.  Reach a Targeted Audience

  •  Just because there are 1.19 billion Facebook users, it doesn’t mean they all want to Like your page.
  • If you’re a local business, direct your ads to target customers within a 10-15 mile radius.
  • The ads might cost you more, but the Likes & potential customers are laser targeted.
  • With Facebook ads, you can be certain — if you target the ad correctly.



5.  Use Facebook Insights

  • Facebook insights provide great information for business owners.
  • You can dig around & find out how specific posts are performing, the demographics of your fans, etc.



6.  Build Brand Loyalty

  • A Facebook business page can do wonders for helping you build brand loyalty.
  • If you consistently provide valuable & entertaining content, your followers will stay loyal
  • People look online to find businesses to buy from — and they predominately search social media.
  • If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.



7.  Increase Your Web Traffic

  • Smart Facebook page owners use their pages to drive traffic to their websites.
  • If all you’re doing on Facebook is getting engagement on your posts, then you’re really just an entertainer — not a marketer.
  • So start using link posts to drive traffic to your site.
  • The great thing about link posts is Facebook now generates a full-width thumbnail image if your website makes one available.
  • Posting links to your website is an essential part of any Facebook content strategy.
  • Bottom line — having a Facebook page will greatly increase your web traffic if you use the right posting strategies.



8.  Boost SEO

  • The more ways people can find you the better!



9.  Be Mobile Ready

  • The vast majority of Facebook users are accessing the site via their mobile devices — many of them only with a mobile device.
  • The great thing about a Facebook page is Facebook does the heavy lifting for you! — optimizing your page for both desktop & mobile devices
  • When people view your Facebook page on a mobile device it shows users:
  • Hours of operation
  • Address Reviews
  • Phone number to call directly from the Facebook mobile app 



10.  Spy on Your Competition

  • An interesting new feature on Facebook pages lets businesses spy on competitors
  • It’s a great way to see how others in your area & niche are growing on Facebook.
  • Why is this useful?
  • If you look at the Pages to Watch & see a page has exploded & gained lots of new Likes, you can visit that page to see what they’re doing right.





Hopefully these 10 benefits have convinced you that having a Facebook business page is an absolute no-brainer.




I personally can’t imagine running a business and NOT having a Facebook page.





If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!



Sharing Is Caring!



To Your Success,
Joan Harrington

Views: 43


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Comment by Merle Gibbins on January 17, 2014 at 10:52am

Will have to find a time suitable to us both considering the time zone. Look forward to it !

Comment by Joan Harrington on January 17, 2014 at 10:18am

Hi Merle :) Let's chat soon, and thank you for your awesome comment!  

Comment by Merle Gibbins on January 17, 2014 at 5:21am

Hi Joan, very interesting.  Would be interested to know what the new feature is you mention in No. 10 !  Thanks for sharing.

Comment by Joan Harrington on January 16, 2014 at 10:46am

Thank you Sandy :)  Glad it was helpful to you! Appreciate it!

Comment by Sandy Blomstrom on January 16, 2014 at 9:06am

Great and valuable information, Joan - as always!  It encourages me to take a good look at my pages and improve them.  Thanks so much for sharing and I will too.

Comment by Joan Harrington on January 15, 2014 at 5:34pm

Thanks so much Terri :)  Always love your comments girlfriend! They always make my day! Appreciate it!

Comment by Terri Pattio on January 15, 2014 at 5:10pm

Excellent Joan as always. This is great for the new person to know the benefits of a Facebook Fan page. Shared on the Syndication Express blog too and Google.

Comment by Joan Harrington on January 15, 2014 at 4:11pm

Thank you Kathleen for your comment, appreciate it!!

Comment by Kathleen Ayers on January 15, 2014 at 4:06pm

Excellent information on Facebook Fan page.  I really didn't know the value of FB platform and having a fan page until I created a fan page.  Thanks for sharing.

Comment by Joan Harrington on January 15, 2014 at 3:03pm

So true, Doug :) Thanks for your comment, appreciate it!

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