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Blog Author: Terri Pattio
Vlogging (Video Blogging) is the next generation of posting ideas and products over the internet. Everybody knows about blogging. Now they use videos for a better way of expressing themselves. This form of communication may entail a few resources, but it is all worth it. As they say if “pictures say a thousand words”, then you can image Vlogging exceeds that by far. I loveCamtasia but you can also use Windows Movie Maker although you have far more scope with Camtasia.
A Video Blog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Video Blogs can be fed through RSS. This is technology of syndicating your website to other RSS feeds.
Vlogging works with people on the internet expressing themselves. Now if you put this into a business prospective, you are setting yourself up for a lot of benefits. Think of it as a powerful tool showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you Vlog through RSS, then most probably you are hitting your target market.
People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their monies worth before splashing out their cash on it. All of us know the influence of a thirty second commercial. The effect of vlogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it. I know I have done that in the past. Bought a product thinking I might need it in the future just because I liked the presentation !!
Now on the web, things are pretty much static. Compare that to television where all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s glory through a video blog. You’ll get people phoning you for your orders in no time.
If your business is just starting up, you can create a video blog right in your own home. All you need is your web camera, microphone, video software and good lighting. As long as you know how to use your camera, then you can create a video blog.
Invest in a good web camera. The higher its resolution the better the output. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.
Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.
Should you require sounds for your video blog, you will need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a video blog. It is advisable to make your sound effects as enticing as the video.
Your video editing software can be any program. You need this to finalise your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complement each other.
Vlogging is a great tool but it also has it downside. It may slow down the computer so others may steer clear of it. Download time may also be time consuming especially if the customer is still on a dial- up connection.
But don’t let this stop you. Let vlogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site especially the hard of hearing.
Nowadays, the more creative you are in presenting your product to the market, the more you are likely to succeed. Vlogging offers an interactive way of selling. You involve the customers. You instil in them the advantage of your goods. And at times, those are enough to make a sale.
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