Today marks the end of my brief Facebook ad series. With this post and to cover the topic of custom tabs on Facebook Pages. At the top of every Facebook fan page you'll find a large cover photo, The smaller profile picture, and four little boxes which include your photos and number of page fans. But did you know that you can actually customize these four little boxes?
These boxes represent prime real estate on your Facebook fan page and you want to make sure to utilize them in the most attention grabbing way possible. So instead of listing my fan count, I use these tabs as custom capture pages and product sales opportunities.
This concert may not be new to you. And, in fact, if you look around Facebook you'll probably see plenty of fan pages using these tabs at the top in a similar way to what I've just described.
But did you know that these tabs can actually be used as custom landing pages? It's true. As you may have read in one of my previous Facebook posts, I run Facebook ads for page likes, And send people who click on them directly to the insides of these tabs. There are actually more than just the four that you can see on the top of the page. I've seen as many as 16 tabs on some pages, which can be found by simply clicking on the tiny arrow to the far right of the four boxes that are visible.
For more insight into how I use my custom tabs… And specifically the ones from a company called 22 Social, check out this video.
You can learn more about 22 Social and get your own free tab by clicking here.
And, seriously, your comments, questions, likes, and shares are always greatly appreciated!
You remember back in the day, when Google Adwords was so cheap, and you could run a campaign to get buying visitors for pennies? That's so 2002!
These days, Adwords is dominated by big spenders and companies who contract out their services to small businesses for a fee. Don't get me wrong, it still works really well, but it requires more money than it used to.
Enter Facebook.
I've actually shifted all my PPC activities to Facebook over the past year, and I'm sorry I didn't do it sooner. I'm actually able to target better, spend less money, and create far, far more engagement with my audience on Facebook than I ever could on Google, Bing/Yahoo, or anywhere else.
The secret is in Facebook's ability to allow very specific targeting... well beyond the simple demographics and interests that users might have. As a result, I am able to pinpoint HIGHLY engaged audineces in whatever niche I might be marketing to. For example, when I market franchise sales, I can target downsized mid-level executives or people who participate in franchise forums. If I want to market a diet pill or other health related CPA (click-pwr-action) offer, I can simply run a list of people who participate in groups on the topic of weight loss or whever else I might be promoting. And if I am looking for business clients to use my Facebook marketing services, I can easily identify ones whose fan pages clearly need a little love.
How do I do this? I lay it all out in today's video:
As promised in the video, here are the tools I mentioned:
This, of course, is just the tip of the iceberg when it comes to Facebook custom audiences. If you have experience with this process... or have questions I can help answer, please leave a comment below.
And, as always, your likes and shares are very much appreciated.
Marketing doesn’t have to be so hard. But most of us never went to school for to learn how to do it right… and when we became business owners, we usually had other priorities. Well if you are ready to stop throwing money away and put a marketing system in place for your business that actually works… JOIN ME TODAY.
In my continuing series on Facebook marketing, I want to talk about how people are able to generate all those cheap ads they're always boasting about. The fact is there's no single method to accomplish this.
First, it depends on what you're trying to accomplish (in that regard it's like any marketing... you need to know the end result you're aiming for before you can come up with the plan of how to do it). Some people are looking to get page "likes" while others are looking to drive traffic to lead-capture or sales pages... Sometimes it's about brand awareness and building an audience... Sometimes it's about cashing in immediately on the click.
Over the past few years I've learned lots of methods for generating really cheap clicks on Facebook. Some work for me, and some, by the time I've learned them, seem to have become outdated. But there're some overwriting beams in the things that I have found successful. I get a bunch of money to amass the knowledge that I have on the subject – $17 here $47 there… but what I have to share with you here is 100% totally free.
Check out this video for A few of the pricing strategies I'm using on Facebook that have consistently worked for me over the past 12 to 18 months.
I hope you've enjoyed this video about Facebook PPC pricing strategy. I love making these videos and helping others learn how to become successful and effective online marketers.
If you'd like more amazing tips and tricks on Facebook marketing, blogging, SEO, YouTube marketing, and more… I encourage you to click on the image below and join my e-mail list today.
Finding cool images online is easy. As anyone knows, a simple Google image search can deliver hundreds of thousands of results. But, you also run the major risk of using copyrighted images, Which can result in somebody trying to come after you to claim a royalty. I know because this actually happened to me, And I got a demand letter for over $2000 because I listed an image off of Google. Thankfully I settled the claim without having to pay.
So today's post is kind of related to the subject of images… actually has to do with how you can use them in your Facebook advertising, Specifically get access to one of the world's largest libraries of higher-quality stock images absolutely free.
Check out the video to learn more.
I hope you found value in today's post. I plan to be going A few more posts specifically on Facebook advertising in the near future.
I certainly appreciate your comments on what you're doing with Facebook ads… and also appreciate all of your shares and likes.
Earlier this week somebody revealed to me the most important word in marketing. It wasn't research. It wasn't testing. It wasn't features or benefits. But most important word in marketing, as it turns out, is empathy.
Empathy is the understanding of somebody else's needs, and the ability to speak to those needs. As marketers we are often talk to survey our audience and ask questions to better understand what they want so that we can provide it. Madison Avenue is really great at doing this… and it was, In fact, the advertising agencies of the 1950s and 60s who were responsible for many of the biggest selling products being developed in the first place. Many of these products, of course, we're developed for housewives all pitched throug a supposed empathetic understanding of their needs.
Even without surveying my audience, I am able to and cuts with them. I work hard to communicate my understanding of their fears, phobias, and struggles. One of the ways I do this is by visiting forums and Facebook groups where my audience hangs out. I ease drop on there posts to get a better understanding of what they need.
Once I understand these needs, I find ways to incorporate the questions and discussions I read into the content that I produce.
Empathy with an audience is clearly a valuable tool for any marketer to be successful. Speaking tools, this chart, called a needs wheel, can come in pretty handy as well. It was developed by the Center for Nonviolent Communication, which was founded by Marshall Rosenberg.
Rosenberg spoke continuously on the subject of empathy as a key element in the way we understand one another... and an important part of helping each other was all problems and face challenges. Here is a great audio clip of Rosenberg speaking about empathy:
So as you develop your own marketing communications, be sure to incorporate an empathetic ear and an empathetic voice as a central part of what you do. Put yourself in the shoes of your audience. What are their needs? Make sure you speak to them.
The more you are consitently empathetic, the better and more effective yojur marketing will be.
Marketing doesn’t have to be so hard. But most of us never went to school for to learn how to do it right… and when we became business owners, we usually had other priorities. Well if you are ready to stop throwing money away and put a marketing system in place for your business that actually works… JOIN ME TODAY.
The idea of an Internet franchise and send a little bizarre but, in reality, It makes total sense. A franchise, basically, is a business system that has been developed and proven by a company, and can be licensed to others who can implement the system and profit from it. And since so much commerce takes place online these days, the idea of an Internet franchise is totally natural.
iPAS2 is a perfect example. It's a business system that has been built and perfected by an experienced team of Internet marketers. It addresses everything that a business owner might want or need in operating your business. There's an educational component, a lead generation component, a suite of products (including a couple of products which provide recurring revenue), A highly effective sales system, and the combination of high-end technology and high-touch personal support that make this business and its products appealing to both online entrepreneurs as well as their customers.
If you've been looking for a franchise opportunity, And would consider an Internet franchise, then I highly suggest you click here to learn more about iPAS2.
And, of course, you can always feel free to reach out to me with any questions you may have about either online or offline franchising.
In marketing here this time and again… stories sell. And yet most people don't use stories very effectively in their sales process.
Case in point, I had a really interesting encounter with A guy today who has an amazing story… the only problem is he doesn't use it in his sales. That is, until now.
Check out the video below to learn more about my conversation over a cup of coffee...
Do you see the power of using stories in your sales process?
Do you think it would be useful to start doing this yourself?
Creating a mastermind can easily be one of the most powerful tools in both personal and business development. It's the secret weapon behind some of the most successful individuals and business decisions in history. It's kind of like having a personal board of advisors, helping you grow your business every step of the way.
I first read about masterminding in Napoleon Hill's book, Think and Grow Rich. But in just the past few months, I keep encountering the idea again and again, suggesting, in my mind, that is something I need to do.
After all, being a solo entrepreneur has great rewards, but also can be quite challenging… and it can be tough to focus sometimes. A mastermind will not only help me strategize, but also hold me to task and keep me accountable for filling all the plans I'm putting in place.
As I mentioned in the video above, I am looking for 2 to 3 individuals to join in my mastermind. I'm reaching out to specific people already, but would be open to entertaining the idea of including you, if you'd be interested. (Feel free to reach out to me directly at david [at] baeronmarketing.com.)
If you are interested in starting your own mastermind, I highly recommend you check out these two resources for ideas on how to get started:
So go ahead... get started, and don't look back. Whatever form your mastermind takes, it can certainly be a huge step forward for both you and your business.
Marketing doesn’t have to be so hard. But most of us never went to school for to learn how to do it right… and when we became business owners, we usually had other priorities. Well if you are ready to stop throwing money away and put a marketing system in place for your business that actually works… JOIN ME TODAY.
As online marketers we all are responsible for building an audience in developing influence with that audience. But not everyone of us is a public personality, nor do we necessarily possess the classic charisma needed to build a huge following.
But I recently came across a website filled with really cool tools that is actually taught me how to build on my own strengths (no I don't possess classic charisma either) in order to maximize my influence on others.
Check out the video to learn more.
For more information on How to Fascinate, click here.
If it wasn't for me, this business wouldn’t be successful.
I'm not saying this to be conceited… I'm saying this because online businesses and home-based businesses are all about the people who own them and run them. The sad fact is that most of these types of businesses aren't actually run like businesses. Instead people jumping to them and think of the more like hobbies.
Can you imagine treating a business like a hobby? What if your local convenience store owner decided to unlock the front door, but not actually show up for work. You know, he just owns the business… But he doesn't bother working the business.
Well that's the type of epidemic we see all over the web when it comes to online businesses.. It's what I call the human factor… And it's what's responsible for such a high failure rate - people start businesses casually, and then don't bother to actually run them like real businesses. And it's a damn shame, because the reality is that many online businesses are built for their efficiency and ability to allow the business owner to succeed while putting in just a fraction of the effort that most off-line businesses require.
And yet, they don't seem to even do that.
That's why I focus on attracting serious people to join my business. My marketing efforts all focus on educating people about what they're getting into, rather than the typical “hey you… click this button and you'll have $100,000 in your bank account tomorrow” kind of offers out there.
No notice I said “real work”… Not “hard work.” What we teach is simple, systematic, and easily applicable if people actually just take the time to do the work.
Sorry for the rant today but I'm just getting inundated with so many people unwilling to do the work… but willing to invest lots of time complaining about how they're not succeeding.
My answer? I told them that that video that they were supposed to watch when they first got started with the business… You know, the one they never watched… well, get this, they should watch that video. And then, and this is where the secret magic happens, they should do the things they learned in the video in order to start seeing success.
I guess that's just the kind of guy I am. I want to work with people who are willing to do the work. Not hard work, But work.
Does that describe you? If so, Let's get going. The sooner you get started - actually working - the sooner you can see the rewards. And the best part is, all you have to do isclick here to join now.
If your want to build an email list from highly targeted traffic, and you’ve got some money to invest in the effort, I want to introduce you to Safe-Swaps.
Safe-Swaps is a marketplace where you can buy, sell, or swap traffic (aka clicks), and is ideal for anyone building a list. It provides you direct access to many of the web’s top traffic sellers, and gives you the chance to check them out, seeing what other people think of them, before you buy their traffic. It also shows you who you want to stay away from.
Is Safe-Swaps it Free?
There're two options with safe– swaps. You can start with a free account, Which would give you access to buy clicks. You can also choose to have a paid account, Which give you lots more options including the ability to swap for clicks. Swapping for clicks is incredibly powerful, and can help you grow your list very quickly.
This should be pre-straightforward. You just want to make sure that you use an e-mail address that you check on a regular basis, ‘cause there is a lot e-mail communication involved here.
Step 2: Create Your Swipe
Your swipe is the e-mail that you are having sent out on your behalf. It's the e-mail that will generate the clicks to your website. Swipes consists of 3 things:
Subject: this should be engaging enough to get someone to want to open the e-mail.
Body: make this part short and sweet. It should basically tell people what you're offering and encourage them to click the link… and that's about it.
Link: This is the link in your body that with direct the reader to your Lading Page. This can be hypertext or simply a straight URL.
Step 3: Complete Your Account Setup
If you intend on swapping, then you'll need to click the button that says “Activate Prime Status.” Otherwise, you can simply continue on using the free account.
Step 4: Account Settings
If you're using the paid account version, then you’ll want to check out the account settings. Here, you’ll need to add your Autoresponder API code, which will make your account far more credible to others in the marketplace, and easier for you to trade clicks.
First go to My Autoresponders and Click “Add New”
Then pick your Autoresponder Provider (if you don't have an autoresponder, I recommend GetResponse)
Simply Select your list size, then add the API code. That's it.
Step 5: Buy a Solo or Do a Swap
There're several ways to buy solos or do swaps. You can use the search function to find somebody who is selling or you can use the forum or chat board to make requests in order to find a swap partner.
Remember that one of the most powerful parts of this platform is that you can do your research on someone before buying. I urge you to take advantage of checking out a seller’s or swap partner’s stats before you proceed.
If you're interested in trying safe swaps yourself, you can get there through my affiliate link here.
You know there are so many over educated nitwits in the world could devote their lives to making things ridiculously complicated.
Complicated things suck.
They're hard to understand, and if the business is complicated people are can understand what they do in there to find it hard to join or become a customer.
And complicated things make people runaway... because they feel stupid.
So here's the deal, if you find something complicated it's probably because you haven't finished thinking it through. If you haven't finished thinking it through, than it probably means you don't quite get it. And if you don't get it, how are you going to explain it to other people?
Here's a better idea… don't be complicated. Keep it simple.
Marketing doesn’t have to be so hard. But most of us never went to school for to learn how to do it right… and when we became business owners, we usually had other priorities. Well if you are ready to stop throwing money away and put a marketing system in place for your business that actually works… JOIN ME TODAY.
I just got introduced to a terrifically smart service that is providing me with a leg up on my advertising strategy. It’s a website called Follow.net, and it provides tons of data on traffic sources to any website… including top paid ads, ad sources, ad networks, and ad content.
And the best part is, most of this can be accessed for FREE!
There’s more available in the paid version, of course, but the free version provides tons of great information - and you can unlock even more when you refer others to use the site (for free, of course).
You are now a part of a family of progressive marketers who no longer have to do things the old and tedious way anymore. You now have access to our highly addictive but time saving 1-Click competitive and market intelligence system that automatically and instantly assembles all the relevant and actionable intelligence data for you to use…”
I’ve included some screen shots of a search I ran on “empower network.com” to see what is succeeding for others. Note that, because mine is a brand new account (and I haven’t even sent a single referral to the site - at least not yet), my access to info is limited… but when you get your own free account, tons more info will get unlocked.
So check out the kind of data you can find on any site, any affiliate offer, etc. You can enter any website, including affiliate offer landing pages, and internet income programs, and see where, how, and exactly what people are advertising.
GOOGLE SEARCH TERMS
ADSENSE ADS
YAHOO & BING KEYWORDS
AD NETWORKS
TEXT ADS
DISPLAY ADS
Again, this is only a glimpse of what’s available on Follow.net. Get your free account and play around with all the different ways you can use this information to improve your own marketing.
Posted by David Baer on February 12, 2014 at 2:30pm
Are you familiar with Neuro-linguistic programming?
Neuro-linguistic programming (aka NLP) is is an approach to communication, personal development, and psychotherapy.
It's part of what you can have access to when you become part of my team at Empower Network.
If you thought we're all about making money online, you'd only have a small idea of what we do here. NLP is a transformative way of getting people to fall in love and fully embrace you and your product or service.
I'm so pleased to have the chance to share this webinar with you...
Did you feel the power of this video? It's amazing what our minds can discover and absorb through the power of language and suggestion.
If you've been on the fence about moving your life forward... moving your business forward... then now you know what valuable resources exist behind the curtain of Empower Network and the Prosperity Team (my team).
It's time to get off the fence and into the game. Click the image now, and join me today...
