I am constantly amazed at how few people on my team attend the training calls I host. Only a small fraction of my team dials in, and even fewer participate in the topic discussion.

Anyone who strives to succeed in network marketing must be trained. I host two team training calls a week, and I also offer one-on-one training to new members. Most do not take advantage of either.

I’ve heard it said that 97% of all marketers fail. Personally, I think “fail” is the wrong word. The percentage is likely pretty accurate, but that 97% likely never were trained. Either they chose to “go it alone” or their company did not provide adequate training. Either way, they simply quit before ever learning the business.

Whatever their experience, former profession or background, every network marketer needs training. Even if they have been in the industry for years, they must learn about the new company, its products and services, and the most effective marketing for that particular business. Not all products can be marketed in exactly the same way or to the same target market.

I am unaware of anyone who succeeded with a network marketing business without first being trained by a good leader. Everyone needs basic training, and to truly reach their goals, no one should ever stop learning. Time and experience are great teachers. 

I continue to learn about my Xpress Healthcare business, researching the best marketing methods in an ever-changing field and acquiring all possible knowledge about the products we offer. Many companies add new products occasionally or remove an item from their product line due to low sales. A good network marketer will keep up with their product line and learn as much as possible about what they are selling.

When choosing a network marketing company to join, the company's training program should be one of the most important aspects to consider. My company, along with many others, provides leadership training to help their affiliates grow a strong team. In network marketing, few are able to grow a great business without growing a team. That is why most of us join network marketing companies - to build a team to help us earn more than we can on our own.

I cannot fathom how anyone believes they can join a company and build it without the assistance of others. Training is absolutely vital to success with all companies. 

I would love to hear how others drive their team members to training sessions.