3 Vital Mistakes for Recruiting on Facebook
While Facebook is an absolute goldmine, prospecting on this social network has gotten a little bit out of control. So to help you learn how NOT to grow your business on Facebook, here are three steps every online marketer needs to know.
With over 901 million people in its network, Facebook is the go-to spot for hungry network marketers looking to recruit fresh blood into their home based business.
1. Make Sure Your Profile is Professional I can’t tell you how many times I’ve been prospected by someone who has a timeline cover of them hanging out in a club with drinks in their hands, or a wall full of profanity. This you don’t want to see. You have to present yourself in a professional manner to attract the types of people who want to seriously build a business from home. Now, don’t get me wrong, I am not saying you shouldn’t be yourself. But, network marketing is a serious profession, and if you want to recruit other top notch teammates, you must convey some sort of tact.
2. Never Ever Spam People
With the way that people spam their affiliate and business opportunity links online you’d think this sport of activity must be driving results if so many people are doing it. WRONG! The only thing worse than having no prospects is having angry and annoyed prospects. Never send mass messages in the hopes you’ll catch a few people who are interested in your business…it does not work. Think to yourself “why are they spamming” – they must be desparate…….
3. Never Take Advantage of Your Relationships
One of the most tragic things on Facebook is the blatant lack of respect and courtesy people have for their “friends” because they are so focused on promoting their business. Look, Facebook is a social network, which means you should be building friendships. When someone accepts your friend request, don’t make them regret it because the first thing you send them is a link to your MLM opportunity.
I know we’ve all seen those messages: ‘Hey Susie, I see you are interested in Internet Marketing, me too! Let me share with you this amazing opportunity. I’m not trying to pitch you my business, but if you are interested, here is my link. I think you’d love it…. Definitely not the way to go. Get to know your friends first and build up a relationship with them first. Find out what they want and if you can help them. Then the message finishes off with “Looking forward to learning more about you.” – not trying to pitch your business, huh !! I would think twice about a message like this ….. Not trying to pitch your business, huh!
This is not what you want to do to build a successful business online, and when it comes to recruiting on Facebook, you should never, ever, ever, send an “unsolicited link” out. Social media is a place to get to know new people, share stories, connect through pictures, videos, and status updates. Not everyone is going to be a good fit for your business opportunity, and it is your job to connect with people first to figure that out. Reach out to your target market and find out if you can help anyone.
Pitching is going to frighten them off straight away. If you take the time to nurture your relationships on Facebook, you’ll have people running to you to ask you what it is that you do and how they can be a part! I am sure we have all been a bit guilty of this when we started out, I know I was until I learnt to correct way to market through My Lead System Pro and Pure Leverage.
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