4 Great Secrets For Article Marketing
So you have just started up your home business …. and the only way for your business to succeed rather than fail is for you to start promoting it. There are several ways you can do this e.g. paying for advertisements or you could go for free advertising through article marketing. Just to help you get started below are three secret tips to get you started !
- First of all you will need a catchy headline/title to promote your business. Have you ever heard of the saying “curiosity killed the cat” – in this case no-one is going to get hurt. Just think about it, if you saw a title that made you curious and want to read more – this is where you have to capture the readers attention to make them want to read on …… It will also help if you use your keywords in the title so that when someone is searching they will see your article. At the same time, you can mention the benefits of why reading your articles can be of benefit for them.
- Secondly, you will need to make sure that your article is well organized… So instead of just writing your article paragraph by paragraph, maximize the use of bullet points or numbers to stress the most important points. This will then make their reading experience a memorable one because they are able to remember it.
- Thirdly, you must be able to provide value and make your articles informative and not just to impress the reader. Do this by using simple words instead of long/short technical terms (that many people don’t understand). You have to write for the average person (myself LOL) and in terms that they can understand. If you have ever been to hospital and the doctor tells you what your problem is (some long medical term) and you have to ask what is that? – just to be told you have an infected big toe !! Use terms that are easy to understand. Otherwise your readers will have to Google what it means !! So now you have finished your article. Read it over and make sure you can understand what it means, or better still get a friend to read it and see what they have to say. If you have any concerns about it then edit it, because maybe if you are an expert in this area, your readers might not be. You are providing value and information and you want it to be in plain simple English that your reader can understand. Don’t forget to check your article a couple of times as you might find something extra you would like to add. This is where variety comes into it as there are different ways of stressing a point when the bottom line is that you just want ‘eyes on your article’ !! You can always get new information by joining and posting in online forums and on blogs. Some people will put snippets in their articles that could be of help and you should add something daily. Don’t forget to put a link to your site.
- Lastly, each article has an article summary. Most websites require this so in just 3-5 sentences, get down to it and say what your article is all about and why they should spend a bit of time reading the entire thing. You have to put that extra bit of effort in here otherwise you may already have lost the opportunity to make it look interesting for the reader to find out more.
Promoting your site through article marketing is very easy. You just have to follow the 4 secret tips mentioned and then use this to your advantage. Again, you need a catchy, curious title. Make sure it is informative so readers are encouraged to visit your site.
If done properly, you will no doubt get more traffic to your site which is what this form of advertising is all about …..
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Comments
Sorry Angela, moved away from computer and forgot I had already finished with Terri's post !! Thanks for your comment, appreciate that.
Excellent advice Terri, thanks for sharing.
Very informative and useful Article Merle on Article Marketing. Thanks for sharing. Liked and Shared.