LinkedIn presents an awesome opportunity for network marketers to connect with upper level professionals.
Did you know that research shows the average income of the person on LinkedInis $100,000 per year? Wouldn’t it make more sense to be in the company of people that are financially able to join your business?
If you create a group on LinkedIn it is a fantastic opportunity for you to connect with others on LinkedIn. I’ll share 5 reasons why you should create a LinkedIn Group.
- 1. Establish Yourself As A Thought Leader
The initial thing that starting your own LinkedIn Group does is establish you as the leader! That in itself is a power benefit. You control the action in your group. You control the discussions, membership to your group, and the flow of information. LinkedIn members will join your group to connect with you and others who think like them. By placing yourself in the position of authority, you are practicing Attraction Marketing in its best form. Asking a thought-provoking question is a great way to get that started!
- 2. Personal Network Expansion
Normally on LinkedIn, for you to connect to with other members, you have to be a friend or colleague, or have some sort of established relationship with that member. When members voluntarily join a group, your network automatically expands. People will voluntarily join your group. You can establish a direct connection with others in the group without having to supply ‘proof’ of relationship, which for LinkedIn is either being colleagues or knowing a personal email address. Better still, they will want to connect directly with you, because YOU are the authority figure!
- 3. Generate Better Quality Leads
As stated before, the average income on LinkedIn is $100,000 per year. The members of LinkedIn are Executives, Senior Level Managers, and Corporate CEOs. These are the type of people that created networking to start with. What makes them better quality leads? They already know about business. Most network marketers try to sponsor people that have no experience in business. More than likely, the leads you generate on LinkedIn already know about business and have the proper mindset to be successful. If all you have are big fish in a little pond, you’re bound to catch something!
- 4. Drive Traffic To Your Blog
Now, this is a hidden gem that most people don’t even think about. You can drive traffic to your blog through a LinkedIn group in a few different ways.
- Add your URL to the Welcome message in the group
- You can send valuable, niche-related content by mass email that includes your URL
- Create a discussion and include your URL
- Therefore, because the recipients are in your LinkedIn group, they are more receptive to your communications, and it’s really not spamming.
- 5. Create a community
This is another powerful benefit of creating a group on LinkedIn. Everybody has a need to belong to something. When you create a group on LinkedIn, you are connecting like-minded individuals. What does that mean? It means, you’re providing a place for people to hang out with people who ‘get’ them. That is priceless! Leaders who create groups will see a payoff at some point. It might not be instant, but it WILL pay off.
Creating a group on LinkedIn is a powerful platform. Take the time to learn it and master the technique.
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