Golden Oldies Are Already Making it with Social Media
Are You?
How do you target a less thought of group like Baby Boomers using social media?
Well first of all an important fact to know is that Baby Boomers (or Golden Oldies as I call them !!) are those people born between 1945 and 1964 that are now using Social Media. The rate is increasing so much these days of this group of people using social media. In addition Golden Oldies have a more disposable income (well most of them) than any other age group and they are looking at different ways to spend it. So the question is “How can marketers engage and build relationships with these Golden Olides using Online Social Media?”
The trick is to keep it simple and to be genuine and reliable. Baby Boomers are more likely to value the traditional tactics used in building relationships even in an online social media format. A plus to working with Baby Boomers is they don’t care about what you have and what you haven’t got, but they do care that you are true to your word and follow through on what you promise. Keep Things Simple, Be Reliable and Most of all Be Genuine. In order to build trust you need to be genuine and reliable. Mean what you say, and do what you promise. Do NOT use the old adage of “fake it till you make it.” They have lived a full life and they will see right through you. If you try this trick they are likely to run a mile and never come back to do business with you. Building the K.L.T. factor is going to take time. Your team needs to be dedicated and reliable, which means they will spend a lot of time online on social media platforms, actively engaging with Baby Boomers. It doesn’t matter whether you have a big or a small business you still have to put in the time and resources needed to interact with the customer.
Make sure you listen more than you talk. Make a huge effort to understand what their needs are. I am one of those Baby Boomers and we know what we want and not shy about telling anyone. So listen !! You also need to be flexible enough to communicate and engage wherever your prospects take you. Don’t be flashy …. Use different forms of communication that are simple and direct. Be proactive in your communication to help build long lasting and trusting relationships. Baby Boomers want to know that you will be there to help them find what they need, when they need it. You have to gain the trust of Baby Boomers otherwise they are not going to share you around unless it is to tell others that you can’t be trusted !!! Make Their Custom A Habit You have to understand that giving discounts and a pat on the back now and again will not win you loyalty with Golden Oldies. You have to give them reliable, genuine, simple experiences to gain their trust and keep them interested in you. Once you have got that in place, then Golden Oldies will appreciate your discount and your pats on the back. Then they are more likely to spend some of their money with you and it could become a habit with them. Just spend time with them engaging in conversation to find out what solutions you can offer them. The more you know about them the more likely you are going to build a trusting and long lasting relationship. There are In The World 
Today So Let’s Help Them !!
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Comments
Thank you Bob, appreciate your comment and totally agree with you.
Thank you Terri, appreciate that.
Merle--Very thoughtful post...generally speaking those of us who grew up in the 1960s are not so easily swayed by the blinking lights and the bells & whistles that distract those in their teens & 20's today...we require more, especially sincerity...at least in my experience...well done, Merle...:)
This is a great post Merle and I thoroughly enjoyed reading it. Happy to share so more can read it. Have a blessed and prosperous day my friend. Shared via Syndication Automation and Google plus.