Don’t Be A Snob: 6 Effective Lead Generation Strategies Not To Turn Your Nose Up To
One of the most important aspects of marketing is determining how to generate quality leads that will provide viable prospects or sales that bring repeat business, word-of-mouth referrals, and a solid customer base. While there are plenty of proven and time-tested strategies for generating effective leads, there is no single way that will magically make leads materialize out of thin air. This means that thought and planning must go into your marketing campaigns, and you must be willing to think outside the box and get away from conventional methods when necessary.
Lead generation is not a thing of the past, where direct mail campaigns, television advertisements, and cold-calling can make the cut. With the explosion of users on the internet surfing and shopping every day, accessing information and purchasing options through desktop and laptop computers plus internet-enabled mobile devices, people are able to reach out and obtain whatever they desire with the touch of a few buttons from anywhere in the world.
Here are six effective lead generation strategies you can avail yourself of to move your marketing to the next level, or supplement your existing marketing tactics:
1. Multi-Channel Messaging
Akin to adding something on to an existing marketing method, multi-channel messaging is touted as the most effective way to increase prospect engagement. By using additional aspects of marketing and offering the prospect another enticement to supplement the one they’ve already “nibbled” on, you are drawing them in even further and creating a more solid relationship. This can be in the form of a promotional offer, a subscription to a newsletter, a “bonus” discount, or whatever you choose to use.
2. Refer-A-Friend Campaigns
People love to get something for free, and if they can get some cash in their pocket for having a friend sign up or make a purchase, they usually jump at the deal. Most deals like this give monetary awards to the referrer and discounts to the person they referred.
3. Forced Subscription (Or Closed Window)
While this may seem underhanded, forcing a site visitor upon first reaching a website to either subscribe to your newsletter or have the window closed altogether is actually quite effective. According to one user of this method, subscriptions increased 59% over not forcing subscription.
4. Establish Yourself as an Industry Authority
This is useful for blogging, as well, and can generate leads once you have provided enough information to the “audience at large” that you are viewed as an expert in your field. To accomplish this, you should participate in webinars, informational meetings, creation of newsletters, and – of course – keeping a frequently updated blog.
5. Contests and Sweepstakes
People love to “win” anything, and most modern contests and sweepstakes actually don’t give anything away for free, other than the impression that a person has won something for nothing. Make use of these types of promotions to bring in more prospects that are at least moderately interested in what you’re offering or marketing.
6. Affiliate Marketing
Many people don’t think of affiliate marketing as a way to generate leads, but it can be a hidden goldmine if utilized properly. Through affiliate marketing on your own or by using an affiliate program manager, you can reach out to a much larger audience and put your brand, products, or services in front of an exponentially greater number of prospects by spreading your marketing net wider than is normally possible.
The ways you can improve lead generation through marketing tactics is diverse and innumerable, you just have to start putting these strategies to work for your business so you can start attracting more qualified prospects that will turn into lifelong customers.
Nicole has been writing about internet advertising for years. She loves helping business owners learn how to succeed online.
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P.S - Do you have enough leads? If your upline doesn’t have a step-by-step blueprint for success then check this out HERE (Unless You Already Have Too Many Leads)
Comments
Thank you Sandy and Timothy
Great tips Merle!
Hi Merle, love the title of this post. Thanks for all the great tips!
Thank you Terri
Merle you have shared great tips in this post. It has been shared for more to see.