So many business owners that start out new are told to introduce the business various ways. Some believe that introducing the business various ways will give you the ability to find which way you are comfortable with. In reality this doesn't help duplication in an organization and you can have a lot of people in your team confused. In this blog post I will be discussing how to properly introduce your network marketing business to a prospect.
The only proper way to introduce your opportunity to your prospect is to ask a series of questions. So many people either ask 1 question such as, "Do you keep your options open?" or "Would you be open to looking at a home based business?". The issue with this question is that it leads into "What Is It?", this is the type of question that would have most network marketers tongue tied.
The proper way to introduce your opportunity to a prospect is to find out if there is any PAIN. Ask a series of questions that would lead them to tell you what they are looking for. While 98% of marketers are asking up front and getting the "What Is It?", you can ask questions that will cause your prospect to TELL you what they want. When you are talking to a prospect who ever they are, friend, co-worker, neighbor, family member or someone you don't know, you want to dig deep into their lives in order to find out what they are looking for.
The best way to start out is to ask, "What's New?". Because people gravitate towards the negative they will most likely say "Nothing much, same old stuff everyday". Now I love this one because they just walked into my next question, "What do you mean?". They will reply, "You know Work ALL Day, go home then do it all over again". Now I ask the next question, "It sounds like you don't have time for yourself, how many hours do you work per week?". They will reply something like this, "Well, I work 60-70 hours per week and I barely have time for myself", now he just gave me the perfect answer to lead me into my opportunity question. "If I can show you a way you can gain more time for yourself and your family would you want more information?". Who would say NO to that question.
You see, the prospect just told me because they work so many hours they don't have any time for themselves or their family. I used his own words to introduce my opportunity to him/her. Now this is where most network marketers mess this process up. Your prospect will say "Yes, but what is it?", most would then cringe and start to explain that it's an online business or that it's a product that they are already using and if they share it they will earn income. That's a BIG MISTAKE, the best thing to say "I have a video, dvd or local meeting that explains what I have to offer you, what is the best number I can contact you?". Get their information then get back to them with more information and if they insist what it is you have to offer, you can do two things. You can disqualify them by saying "You know what, this may not be for you" or "Here is my website where you find more information".
Understand you don't need to be the tool, use the tools to help you expose your business to your
prospects. As you go through the numbers of prospects you will find what you are looking for. Don't get hung up with 1 prospect because he/she just doesn't have the patience to wait to go to a meeting or call or video. Those are the prospects that are not coachable because they show it in their character. I had a prospect tell me ( fellow Network Marketer ) you have a mouth so explain the business to me, I said "My mouth is to find out if you are open, my tools explain the business".
Remember as you talk to more prospects you don't have time to explain the business, that's why your company has tools to explain the business to your prospects. You goal should be to find out who is open to hear more information about your business and let the tools do all the work. You will find duplication inside of your organization and have a lot of fun building this business.
If this post has brought you Value go ahead and share this with all of your friends.
George A Lugo Jr
Internet & Attraction Marketing Coach
917-603-8344
Skype: georgelugojr
P.S. Want to work with me and my team - Solavei
P.S.S. If you are marketing your Brand and your Business online you need Tools. Click here to see this tool
Comments
Thanks for sharing this well written article George. Interesting information delivered as well. Liked and Shared.
Compliments George, it's exactly how you describe the situation. With good tools from the company it's easy to split the really interested people from the other ones which only 'steel time'. Working the way you describe it, makes Network Marketing really a pleasant way of working.
What I personally experienced that a 3-way-call with someone of your upline is very help- and powerful.