Are you ready to start beating the competition at their own game? Are your competitors using Facebook for marketing, and you want to get in the game? Do you want your marketing campaign to be better than theirs? Put your effort together with the knowledge in the article below.
If you’re having trouble gaining followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.
Try making a group versus a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can have both a group and a page, the page for updates and the group for interactivity.
Consider Facebook a type of content-sharing venue. It can be used for so much more than chit chat. Treat it as such. Spend time producing quality content and use your page to promote these posts. Traffic volume to Facebook pages tend to be quite high!
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products
Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment? If not, use targeted ads instead to bring your message to your target audience.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and post status updates, pictures and respond to comments and questions on a regular basis.
Make listening your main thing. This life lesson is really important on Facebook too. People don’t want to be talked at. They want to be talked to. That means hearing them and responding based off of the conversation. The better listener you are on Facebook, the more fans that you’ll make.
Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.
Many successful business owners are realizing the benefits of marketing through Facebook. Once you begin marketing on Facebook, it won’t be long before your efforts have paid off. Remember these tips so you can get the most out of Facebook marketing.
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Comments
Excellent tips Ralf, thanks for sharing.
Thanks for the great tips Ralf!
Excellent post Ralf, you always share great information for people to learn what and how to do on the internet. I am happy to share it for more people to see.