It is now secret that if you want to be successful on the internet, one of the important things you will need to do is Keep Your Inter Marketing Business Fresh. Most people will throw up their website and then let it set, maybe poking it once a week or so. This is why they fail, a lesson I have learned and am still learning. The internet is an ever shifting market and if you are not constantly working your business, it will fall behind and fail.
Now, let me be clear. I am not saying you need to spend all day every day working on your website. That is a selling point about working online, you do not have to work all that much to keep it rolling. Just work an hour or two every day to keep it going, that is all it needs. But you need to get to that point first.
By working your website every day, you provide new and fresh content and this in turn makes the search engines happy. By keeping your internet marketing business fresh you keep it high in the rankings. Google and other search engines look for certain criteria to determine what page your website should land on when someone searches for related terms.