Logo - Creating a Logo


"There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean." LeBron James

A logo “is a graphic mark, emblem or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition." Logo can be purely graphic (symbols/icons) or they can be composed of the name of the organization (a logotype or word mark).

A logo is used to cite facts besides statistical, literal and historical analogies. It is used to present inner thoughts in a logical way before the audience for persuasion. In the convincing approach, rationality and logic are more valuable means than appeals made by a speaker or character to the audience.

More importantly, a logo should convey what you want it to convey - your attractive qualities that will appeal to your target audience. There are many free or inexpensive websites that can help you create your own logo. Furthermore, you just do not want “a professional looking logo”; rather you want a logo that professionally and dramatically conveys your unique qualities.

"Well, logos is science or reason, something that helps us to function practically and effectively in the world, and it must therefore be closely in tune and reflect accurately the realities of the world around us." Karen Armstrong



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