[ANNOUNCEMENT FROM ADMIN] Anyone that requests to join Syndication Express must use their real name and put an acceptable profile picture up. This is a community for bloggers, article writers and authors. Your blog content will be shared on all the major social sites giving you massive exposure and branding. Additionally community members are encouraged to read, comment and share network members blog posts to the various social and bookmarking sites for SEO purposes. By doing this, members blog post will receive viral exposure, social signals, one way backlinks and targeted traffic from the search engines.

ATTN SE Members:

Invite your blogging friends to the Syndication Express community.

Put your 728x90 banner ad above for 5 days for $5.00.

After payment, message me with your banner details.

Puzzle 6:  _ _ _ _ _   _ _ _ L  L _ _  _ _ _ _

Clue: Event

Click here to solve the puzzle for banner advertising

Click each link to follow Syndication Express on Facebook, Twitter, Pinterest. Also follow the Syndication Express blog.

If YOU would like to post your banner ad below click here now to learn more. Your support will help to keep it free forever. 

Member Ad

Member Ad

Your banner here for $1.00 a day or $5.00 a month.

Member Ad

Your banner here for $1.00 a day or $5.00 a month.

OUR SPECIAL FEATURE: Syndication Automation - Will give your blog post massive syndication and exposure on all the major social sites and generate traffic to your blog content. CLICK HERE to learn about this UNIQUE feature on Syndication Express. 

Member Ad

Your banner here for $1.00 a day or $5.00 a month.

INCREASED EXPOSURE FOR YOUR BANNER ADS!

Your banner ads will get exposure every time someone visits the Syndication Express site. Members and non-members are visiting the SE blogging platform.

Paid URL Inclusion



There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.

The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index.

Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.

A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.

The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine's index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.

It's easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.

The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages and when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.

Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.

First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.

Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and AOL, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.

Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, Yahoo, or AOL results.

One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.

The most important factor in deciding whether to use paid URL inclusion is to decide if it's a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?

If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.

Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.

You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will index them.

Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.

As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.

Timothy Eller


SEOPressor Wordpress Plugin | 56% Conversion On Launch!
SEOPressor Wordpress Plugin Simplifies On-Page SEO And Helps Skyrocket Your... (more)

Views: 32

Comment

You need to be a member of Syndication Express to add comments!

Join Syndication Express

Comment by Merle Gibbins on February 3, 2015 at 4:35pm
Very interesting, never knew about this but very pricy.
Comment by Terri Pattio on February 1, 2015 at 6:58pm

Very good information as usual Tim. Glad to have you in the community.

Comment by Timothy Eller on February 1, 2015 at 3:44pm

Thanks for your advice Terri!

Comment by Terri Pattio on January 30, 2015 at 6:23am

Very informative post Tim on this topic. As for me personally, I rather do the keyword research necessary to reach my targeted niche market. Backlinks, social signals and several other things make up their algorithm for doing this. This is what the top search engine Google wants, and since it is top dog, I believe it is wise to please them since many people use Google search engine. As you stated in your post, it's a personal decision based on an individual product or service they offer and of course the time frame they wish to make a profit. Shared via Syndication Automation and the Syndication Express business page on Google.

© 2019   Created by Terri Pattio.   Powered by

Badges  |  Report an Issue  |  Terms of Service