“The sky is falling!” screamed Chicken Little. Except it isn’t just one Chicken Little but a massive mob of them, all declaring that SEO is dead.
Google has figured it all out.
Google has pushed out too many changes.
Google has shut down link building.
Google has killed SEO.
You can choose to believe it if you want. But you aren’t imagining it if you think you can hear the sound of quiet laughter somewhere in the background.
You know who’s chuckling? It’s the people that have been around the longest. People that have been doing SEO for years. Why? Because they’ve seen it before.
It’s all one big circle, and we’re back around to the part where everyone freaks out and runs around in circles screaming “the sky is falling”. Except the few who just keep at it, adapt, and amazingly (or not) continue to see success.
Sure, things change. But they stay the same, too.
The basic formula for SEO success is still:
Great content has always been powerful. The difference is, you used to be able to get away with crap content if you just bombarded your site with crap links.
Well...things are the same, but different.
Great content is still powerful. More than ever. But it’s a lot harder to get away with crap content and crap links. So guess what? Make some great content.
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Mentor with a servant's heart