Using ‘Special Reports’ for Automated Traffic & Revenue

special reports


Does your business enterprise need a boost?


Consider using special reports to add revenue and

build a business

contact list for future use.


What Are Special Reports?


Special reports are short reports that contain helpful

information on a subject. The reports are anywhere from a few to

30 or so pages in length.


If you have the know-how, you can write them yourself or hire a

writing service to do it for you. There is very little work

involved in creating them but they are versatile tools for

building an online business.


One popular subject for special reports is how-tos. They direct a

reader, step by step, how to do something.


If you are knowledgeable with computer software and hardware, that

is a perfect niche for special reports on your website. People are

always having trouble figuring out their computers and you could



Marketing special reports


There are options for marketing your special reports. If you are

trying to build a business list of customers, use these special

reports as a freebie when any visitor signs up to be a part of

your email mailing list.


For this type of promotion, use a shorter report like a five page

report on how to navigate problems with Windows Vista (if your

website has a computer niche).


You can create a five-part course and use the first part as the

free promotion. It is your hook. Once they sign up for the

mailing list, you can grant them access to the other installments

through emails that also advertise your website products. Signing

up for a business newsletter subscription can also be the reason

to gift  free special reports.


Making money with special reports


All of your special reports don’t have to go towards list

building. Besides your other products or services, you can sell

special reports on your website. Many reports sell for between $5

and $20 a piece, but if you offer very valuable information, you

can command a higher price. Sell single reports or create various

courses to interest your customers.


People love to learn about money-making opportunities. They will

pay the money for any information that is a how-to guide to

making money on and offline in various ways. How have you made

money? Begin there with the subject of your special reports.


As your business grows, create an affiliate program. This gives

customers a way to help you make more money and also make some

for them. Offer certain special reports as additional

compensation for reaching a certain selling level in the

affiliate program.


There are a number of ways to use special reports. As you build

your library and your lists, alternate the free promotional

reports and continue to sell your entire library, creating

combination offers such as Buy Two, Get One Free.


While your special reports are building your contact list, they

are also making you money. With such a low cost to create them,

your profit margin is huge.


Don’t underestimate the power of this strategy.

Get started writing your special reports,here


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