Using ‘Special Reports’ for Automated Traffic & Revenue
Does your business enterprise need a boost?
Consider using special reports to add revenue and
build a business
contact list for future use.
What Are Special Reports?
Special reports are short reports that contain helpful
information on a subject. The reports are anywhere from a few to
30 or so pages in length.
If you have the know-how, you can write them yourself or hire a
writing service to do it for you. There is very little work
involved in creating them but they are versatile tools for
building an online business.
One popular subject for special reports is how-tos. They direct a
reader, step by step, how to do something.
If you are knowledgeable with computer software and hardware, that
is a perfect niche for special reports on your website. People are
always having trouble figuring out their computers and you could
Marketing special reports
There are options for marketing your special reports. If you are
trying to build a business list of customers, use these special
reports as a freebie when any visitor signs up to be a part of
your email mailing list.
For this type of promotion, use a shorter report like a five page
report on how to navigate problems with Windows Vista (if your
website has a computer niche).
You can create a five-part course and use the first part as the
free promotion. It is your hook. Once they sign up for the
mailing list, you can grant them access to the other installments
through emails that also advertise your website products. Signing
up for a business newsletter subscription can also be the reason
to gift free special reports.
Making money with special reports
All of your special reports don’t have to go towards list
building. Besides your other products or services, you can sell
special reports on your website. Many reports sell for between $5
and $20 a piece, but if you offer very valuable information, you
can command a higher price. Sell single reports or create various
courses to interest your customers.
People love to learn about money-making opportunities. They will
pay the money for any information that is a how-to guide to
making money on and offline in various ways. How have you made
money? Begin there with the subject of your special reports.
As your business grows, create an affiliate program. This gives
customers a way to help you make more money and also make some
for them. Offer certain special reports as additional
compensation for reaching a certain selling level in the
There are a number of ways to use special reports. As you build
your library and your lists, alternate the free promotional
reports and continue to sell your entire library, creating
combination offers such as Buy Two, Get One Free.
While your special reports are building your contact list, they
are also making you money. With such a low cost to create them,
your profit margin is huge.
Don’t underestimate the power of this strategy.
Get started writing your special reports,here