Video Marketing Success
Video Marketing Success and Your Online Business
Video marketing is becoming more and more popular by the day and from various studies and statistics it has been proven to work for your online business. You are more likely to get a higher ranking from Google with a video than with just a blog post.
This doesn’t have to be an expensive option as you have sites that let you make videos for free plus you have Windows Movie Maker which is a great place to start. If you have some spare cash then I would highly recommend Camtasia which is around $97. This is a great piece of software and so easy to use. Once you have recorded a video and put it on Youtube then that is there for life and people will be viewing it for years to come. It doesn’t matter what social media site you go to they will always encourage you to post a video where you can share and get comments and you can comment and share other people’s videos.
The viral video opportunities are endless if you use the correct strategies for creating and posting videos. Below are a few tips to help you to optimize your videos and help with yourvideo marketing success. Your Video Title You need to have a very powerful title that is going to draw attention and grab the viewer’s attention, the same as you would with a blog post. It is also important to use your keywords in the title because then it is more likely to show up in the search engines when someone is searching for a specific topic.
Remember also that Google own Youtube making it very powerful. Your Website URL When you have uploaded your video to Youtube make sure that you edit it, and it is always a good idea to put your website URL right at the beginning of the description and then again at the end of your description. Put your tags in speech marks and when you edit the video add a text box with your call to action and include your website URL in the text box as well. This is a great way of getting more exposure to your business.
Content ‘How to’ videos are always very successful, as I know myself if I am looking for how to do something then I will always go to youtube and always get an answer. You might think that if you do a ‘how to’ video that there will be too many others doing the same but you can still do it with whatever you have learnt recently or that you might have seen people asking for. I have often seen comments from people asking ‘can someone tell me ‘how to’ …………..?’.
Research it then do them a quick video. Don’t make the videos too long either as most people get bored quickly. About 2-4 minutes is the average when you can still hold someone’s attention. So take your time and think of what people are looking for. Value is the key to good content. Brand Yourself On Your Video If you have a company logo make sure that you display it on your video. You can show if all through your video or at certain key points in the video.
From Youtube to Your Website – Once you have uploaded your video to Youtube make sure that you also embed your video on your own website as this will increase the amount of time that people will spend on your website and hopefully keep them captivated to grow your audience. Google’s algorithms will consider how many times that a video has been viewed and when an embedded video is viewed it gets added to your total views on Youtube, which is important for showing up in the Google search results.
Above all else just be sure to provide quality content and information that is going to help other people in their business. If you would like more information and exceptional training and support to help with anything you need to know on creating a great website from blogging and videos plus everything you need to know then please CLICK HERE………. I hope this has been of some help to you and if you enjoyed reading this post please comment and share.
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Comments
Thank you Timothy
I agree,thanks for the great info!
Thank you Terri, appreciate that.
An excellent post Merle. Video Marketing is where it's at and you definitely shared some great tips in this post. Shared via Syndication Automation and Google plus.