Why Are Goals are Necessary?

Why Are Goals are Necessary?

You Must Have Goals

You Must Have Goals

It’s been proven time and time again that people who have goals are more successful in life and in their business.  I have seen this to be especially true in network marketing.   So many times I’ve heard people quit and say, “You know…this business just didn’t turn out the way I thought it would”.  Yet…when asked, “What were your goals?”  They didn’t have any.


That is so frustrating to me!  Having no goals is like getting into a car and driving for 12 hours.  Turning left and right.  Going on one motorway and down another.  Then landing in the middle of nowhere and saying “This was the WORST holiday ever”.  It’s like having no map, no destination in mind, no idea where you wanted to go.

Don't Be On The Never Ending Road

Don’t Be On The Never Ending Road

Your business operates in the very same way.  You MUST have goals in your business in order to know where you are going.  Mine is to get to visit my great grandchildren (twins) and enjoy my retirement in comfort.  Is it your goal to have a hobby?  Is it your goal to have a thriving business to allow you more times with your family and have financial freedom?  Is it to reach the top level of your company?  If you don’t have a goal, you cannot tell if you are on the right road to get there or not.


You see, you may want a hobby, but you may have a leader pushing you for the next big contest.  That pressure will only frustrate you unless you share your goal with him or her.  Or you may have a goal of hitting the top level of the company and you have a leader who is encouraging you to “just do your minimums”.  That will frustrate you just as much.  Neither of those are the right roads for you based on your personal goals.


Let’s look at it from a different perspective – one where you have set goals.  In the first scenario, you have a goal to make $5,000 a month.  You want to cover your son going to a private school and that is the tuition.  As long as you hit that goal, you’ll be happy.  You don’t want to spend much more time in a business than what it would take to make $5.000.  When your leader starts talking about the “next big contest”, you can wish her and the team the best of luck but let her know you’re happy earning your $5,000 a month!   That’s your goal and that is success for you.  Now, if you’re not meeting your $5,000 goal, you can talk to your leader about what you can do so that the business does meet your needs.


In the second scenario, you have a goal of hitting a top level in the company.  If that is your goal and you share it with your leader you can map out a plan for what that will take.  Together you can set monthly and quarterly goals.  If you are not hitting the short goals along the way, you’ll need to make adjustments in order to hit your longer term goal.  In this instance, you’ll need both short and long term goals in order to hit your level of success.  However, without defining and setting those goals, you would be frustrated a few months or years into your business if you felt you had not progressed up the ladder.


I encourage you to do the following:


  1. Take some quiet time this week.  Get away from your home and business.  Find a spot that you can do some thinking with no distractions.  Take a pad of paper and pen/pencil with you.
  2. Think about your business.  Ask yourself these questions:
    1. Why did you join your company?
    2. Why do you want to stay with your company?
    3. Is there anything new that you have learned since you’ve joined your company that you didn’t know before…that excites you?
    4. What do you HAVE to make with your business per month?
    5. What would you LIKE to make with your business per month?
    6. Is being a leader an attractive prospect to you?  Why or why not?
    7. Do you see yourself in this business 3 years from now?  5 years? 10 years?
    8. If your business went just the way you wanted it to for the next year, what would you like to be earning this time next year per month?
    9. Do contests to motivate you?
    10. Do you want to earn company trips?
    11. Are you willing to work the time necessary to earn contests and trips?


These are all questions that should get you REALLY thinking about what you realistically want from your business.  The most important thing is to be VERY honest with yourself.  Remember, your goals are YOURS.  They are not your spouses, they are not your leaders, they are not anyone else’s but YOURS.


A few last tips would be to:

¨  Decide what you want from your business and set your goals.

¨  When you get home, share your goals with your family and with your leader.

¨  Put your goals IN WRITING where you can see it.  Own it…it’s YOURS!!


If you haven’t set your goals for your business, set them THIS WEEK.  Only then can you make sure you are one the right road and hitting the milestone markers to get you where you want to be!

If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment.  Thank you

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