Hi ALL! I am George Pierce, this post is about how to set up your About Us or Me web page. If you are not aware of it, an About Us page is considered essential. I will be sharing the basics that your page should have, they are self-explanatory, so they are easy to follow, and stay with me for important tips that will separate you from the crowd (no one else is sharing these tips).
About Us Essentials:
To begin with, tell your story. Tell visitors the story behind your business or brand.
Include information about how your company operates and specifically who you serve.
Explain your business model, focus on ways that your biz or brand is different and/or better.
Be sure to include any third-party information that speaks well of your biz, brand, products, etc. such as press releases, testimonials, and awards.
Back up your credentials with visuals such as graphs and charts.
Introduce yourself or key members of your company.
TIPS:
Save, do not Publish: If you are working on your About Us page, your website is probably 'under construction', such as the one you see above. My opinion is to save while your site is in the construction stage.
Your Mission/ Our Mission/ Our Goal: Let your visitors know your intentions...such as sharing great music, creating awesome recipes, helping people succeed online, and helping people to finally lose weight...you get the idea, and let them know why you are doing it.
STORY: Tell a story, visitors prefer it, so share your story, weaving in the basics above, and be sure to inform your visitors how you, your company, your service your brand, etc. will help them.
Video: Create a video that welcomes and informs.
CTA: Call To Action: I suggest the kinds of calls to action that send visitors to your YT channel, your social media sites such as your FB Group, and at least one or more invitations to join your list along with several motivating reasons. Notice above, that a small block is all about subscribing. IMHO, growing your list is the backbone of any online biz, and the About Me Or Us page is the perfect place to give your visitors that opportunity.
About Us Page Templates: There are templates that can make creation easier. The above About Us page is being made with Groove, using an About Us Template. In Groove, go to add a page on the left, and then search for About Us. Templates are also available on WordPress, go to add a plugin (left column), then search for About Us. I have used both Groove and WP templates, they are great. I understand that there are also tons of free HTML templates, to find them, use your search box, just be careful.
Thank you for reading.
Much success,
George Pierce
PS. Have FUN! Your website gives you a chance to connect with your new visitors, so have fun, it will show in your content, and help your efforts.
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