Hi All! I am George Pierce. This post is about two major mistakes that I have made as an aspiring Internet Marketer, that you may be guilty of, as well. One mistake is taking too much of your time for creation. Creating web pages, websites, blogs, and videos is essential, but here is the problem. You need traffic...eyeballs...prospects...visitors...viewers...purchasers...customers...leads, etc.
What I did to create traffic was to add another mistake. I tried 'paid advertising'. If you have the same results that I did, paid advertising is amazing! (tongue in cheek). There is a lot of traffic, and it is almost instant, but NO ONE BUYS, NO ONE Signs Up, and everyone visits and leaves.
It is not your fault if you can relate, it was not exactly my fault. I did not know that I did not know whatever it was that I needed to know to get people to take action...so they did not. My results were pitiful!
Guess what I did!??
I spent even more money on paid advertising. Needless to say, paid advertising, for me, was a bust. So I resorted to generating traffic for free. I had a lot to learn, but this was an important step in the right direction. Why? When you throw money at generating traffic, it is not the same. Your traffic does not seem to have as much value...your traffic does, but when you EARN your traffic, each visit and each view seems special.
When you Make Traffic SPECIAL, you are not about to let your visitors leave almost as fast as they arrive. You learn to connect with your visitors and to provide content that they want, rather than content that you want or content that you think they want. You discover areas of Internet Marketing such as Branding, Pre-sell, Niche Research, and Copywriting to help you create 'sticky' content and generate conversions.
I do not believe that there is any kind of shortcut when it comes to learning, but learning is a true shortcut to success.
Step one is to learn the process, step two is to automate your creation, but to a degree. Using tools to create content is going to speed up your creation time, which allows you to market more. Your prospects, however, still want that personal touch, so be sure to take a little time to keep things personal.
Your advantage, as mentioned, is that you will have more time for marketing (generating traffic). As your skills progress and your conversions increase, then you may have a positive advertising ROI.
In other words, at some point, some of your online ventures, are going to work. Those ventures may be candidates for paid advertising, but NOT until you learn about online advertising and your ROI.
Even when you gain experience, I suggest that you use free advertising as a way to test the water, before using paid ads. Above is a snapshot of a Reddit Community that I created as a FREE method of generating traffic. (Reddit has been good to me)
Step three is to advertise to save time, but not as a beginner.
Step four is to 'break-even'. Huh? This is a bit advanced, but most big dogs online are not worried about making a profit, they simply want to break even. As crazy as this sounds, it can make you rich. The secret to this strategy is your list. Your list is where you will find wealth (with experience). What you have learned along your marketing path will help you to be able to craft email content, your subject lines, and your CTAs.
The catch is that you have to pay your dues. If you have deep pockets, you can pay others, if not, roll up your sleeves and get to work.
Thank you for reading.
Much success,
George Pierce
PS. For more free training, I invite you to visit my Internet Marketer Training channel.
PPS. There are still more levels that you can look forward to as you grow online, such as joint ventures, creating your own products or services, and growing an army of affiliates.
PPPS. When you are shown massive proof of income, please remember that big dogs break even and make money with their list.
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