Hi All! I am George Pierce, I am making a quick post while waiting for a video rendering at Genmo. Genmo is a free tool for creating short AI videos, it is free and all you need to do is to type in what you want. The problem is that most of us are guilty, certainly, I am, of the mistake of creating our online content around ... what WE want.
Unfortunately, creating content based on 'what we want' is not only wrong, it does not work. The secret is to create content based on what our audience wants. Many years ago, I learned the secret...find out what they want, then give it to them. It is simple, straightforward, and virtually guarantees success! Almost, there is a bit more, that we will get to in a moment.
This brings us to:
How Do We Find Out What Our Audience Wants?
The above image is one of several images and videos that were used today to create an article, a blog post, a video, a free downloadable training PDF (with an ad), and a video short about weight loss.
Finding content that will get visitors and viewers, in the weight loss niche, is not easy...SO...
Before I start my weight loss content, I do this!
I go to Ubersuggest.
Ubersuggest?
It is a free tool that you can access online, also, a free extension that you can use on your browser. Ubersuggest helps us to find keywords and keyword phrases that have good search volume! Good search volume means that we can focus on and create content around what our audience wants.
As perfect as this sounds, so far, there is still a piece missing. HUH?
We need to dig a little deeper, and Ubersuggest does that for us.
We need to find out what our audience wants, we need to find those keywords and phrases, and we also need to find ones that have less competition. For beginners, an SD of 30 or less is recommended. SD means organic (free) search difficulty. An SD of 30 means that you have about a 70% chance of success! The above is a snapshot of the paid option, so I do not believe that "Generate Content With AI" will not be available, but what is important is that in seconds, you or I can see which keywords are going to be successful for generating a steady stream of free traffic!
As you see above, I started with 'lose fat plan' as my keyword phrase. Thanks to Ubersuggest, you and I can see immediately that 'lose fat plan' is a terrible choice for creating our content around. We can also see that the phrase 'lose weight walking plan' is an excellent choice, one with about an 82% chance of success!
Thanks to Ubersuggest, you and I can eliminate the guesswork BEFORE we create our content.
Include your keyword phrase in your content (no more than 1% saturation) and in your meta section.
When we can get into the teens (an SD of 18), a steady stream of free traffic is almost guaranteed!
BUT:
What if we do like most new aspiring IMs do?
What most new IMs do is to create content around what they want, we already know that is not going to work. And what some IMs do, who have their heart in the right place...is to create content about what they THINK their audience wants. Also, not going to work.
So, BEFORE you create your content, go to the Ubersuggest website, or download the free extension, and find those keywords that will work both for your audience (good search) and for you (low competition).
Thank you for reading.
Much Success,
George Pierce
PS. Genmo is free but videos are short, however, the AI can create almost exactly what we want, correction, what our audience wants. The free option will have a small watermark on the bottom right. When it comes to creating a video "hook". Genmo may be of help.
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