Use this Checklist to ensure your blog post has all the elements necessary for success.
- Attention-grabbing title.
A great title will improve your click-through rate. If the readers don’t click, they won’t know what you have to offer.
- Compelling first paragraph.
The goal of the first paragraph is to give all of the pertinent information related to the title - and get them to read the next section.
- Keywords.
Make sure your keyword research is on point so that it can be found.
- Copywriting.
Be sure to follow the copywriting best practices:
- Paragraphs no more than 4 lines
- No big words
- Concise but conversational
- Compelling
- SEO.
Be sure your meta descriptions are included and that your highest-ranking keywords are naturally within the title.
- Use images to break up the text.
Your text is more readable when separated and broken up by photos or infographics.
- Call-To-Action.
Be sure your reader knows what you want them to do next. Provide more ways to interact with your brand or get more information.
- Proofreading and editing.
Proofread, edit, and read out loud for context. Don’t trust editing software.
Once you’ve included these elements, hit the publish button and enjoy your new organic traffic!
Comments
I help non-profits, and Images and SEO are so important and so under used, thanks, Cosmos. I am also glad you included Proofreading.
Great information and advice in this post.