Hi Everyone! I am George Pierce, this post is about how to magically improve email retention and open rate. I will be sharing four tricks that I have never shared before. Tricks that you have probably never seen before, tricks that work like magic.
You work hard to get people to join your list, as you should, your list is your most valuable online asset. The part that they do not tell you about is that most of your new subscribers are likely to do one for both of the two worst things!?? They are not going to open our emails and/or they are going to unsubscribe.
If your experience is like mine, as a newbie, getting new subscribers was difficult, and even more disappointing was almost no one opened my emails and many unsubscribed. The bottom line is that building a list is the best thing that you can do for your online business, and the good news is that there are tricks that you can use to help improve your open rate and retention.
#1 is quality content and I am sure that you already know this.
So let's get to some lesser-known email strategies that work like magic.
Magic Email Trick #1
Extend Your Incentive! HUH?
Most of us are using an incentive to acquire new email addresses. Is there a way to make your free incentive last a month? This question is rhetorical, you want to find a way to make your incentive last longer, and you will see why in a moment.
By expanding your incentive to a month-long giveaway, you are increasing the value of your incentive, thus improving your chances of sign-ups. Best of all, you are more likely to get your emails opened! In addition, you are also more likely to get your new subscribers in the HABIT of opening your emails. Technically, a habit is created after 21 days, so the idea is that your extended incentive will get your subscribers in the HABIT of opening your emails, a habit well worth the little extra effort it will take to create a month-long incentive.
Examples of how to lengthen your giveaway could be a month's worth of free recipes, free tips, free videos, or free training.
Magic Email Trick #2
Use Subtle Hints!
Sprinkle subtle hints into your emails, bonuses, videos, surveys, etc. The subtle hint is to be committed. Whatever your new subscribers' goals, your emails need to help them toward that success. Include subtle hints that will help their mindset and their commitment.
FOR EXAMPLE:
Surveys are an excellent way to get valuable information from your subscribers.
You may not realize that surveys can enable you to subtly help your new subscriber with commitment and mindset.
Include a question that relates in some way to commitment or attitude.
The idea of the question above is to plant the seed that they will at least try.
Magic Email Trick #3
Include What Your Subscriber Can Expect
Let your new subscribers know about what they are going to receive. Create excitement, need, desire, and anticipation. Please focus on the primary benefit....your new subscriber needs to know how they will benefit from your emails. Let them know. The idea is that you want them to look forward to your emails. and, of course, open and read every one of your emails.
Magic Email Trick #4
Include What Your Subscribers Will Find In Your Next Email
I suggest that you put this information in a PS. The PS is supposedly the most read part of your email. Your PS should include an overview of what will be in your next email, and you also want to create excitement, need, desire, interest, and anticipation. In my posts here at SE, I usually include one or more PSs...again, the PS is most likely to get read, and what is included is additional help and info, and often a LINK.
BONUS TIP
A link in your PS will get more click-throughs! In other words, you can add a PS about what is in your next email and a PPS with a link to an offer or a bonus with an offer as an add-on.
Although I cannot legally make any guarantees, if you try these tricks, I hope you will discover why I refer to them as MAGIC.
Thank you for reading.
Mich success,
George Pierce
PS. Consider visiting my YT channel for more free training
PPS.
Humor
Did You Ever Notice? A funny thing about money!
The size of bills at the grocery store.
The size of bills at church.
Comments
Thank you George, for sharing another informative post. Also, it's a coincidence I recently, joined an opporuntiy that includes the PS in their affiliate tools. And the owners said that most readers are likely to read the PS. I also like the layout and visuals of your images. I still like the humor too, that 15 looks real small in the grocery store and getting smaller.
If you want something to get read, or, more importantly, if you're going to increase CTR, put it in the PS. I am having fun, I am, and I hope that I am making this fun for others, thank you, Robin.