I recommend you read the information in this blog post I read this morning on Neil Patel blog.
Take a few minutes to think about your website. Have you noticed your traffic dropping even though rankings haven’t really changed?
You’re not alone.
The rise of zero-click searches on Google and other search engines is upending what we consider SEO success and changing the game. AI Overviews, featured snippets, answer boxes…these give users what they need without clicking through to your website. And for the most part, users have been somewhat satisfied. Almost 44 percent of marketers have seen decreased web traffic since AIOs launched, while 48 percent have seen revenue boosts from ads and affiliate links.
So, how do you stay relevant when Google keeps more traffic for itself? That’s what we’ve been trying to figure out for a while now, and it’s what we’ll share with you here. We’ll break down the zero-click future and give you real, actionable ways to grow your visibility and prove your value to build a thriving brand, even when clicks are scarce.
Click here to continue reading.
Comments
I agree with Neil about increasing reach through social media (and SE!), thank you for sharing, Terri.