HELLO! I am George Pierce, this post is about helping you to understand the viral nature of the Internet, how that virality is almost a scam, and how to be a successful Turtle Marketer.
When something goes viral, it suddenly gets millions of visitors or millions of views, almost overnight. We have all seen this happen, but every time it happens, no one seems to be able to explain why, and no one seems to be able to figure it out.
So although an overnight traffic explosion is possible, a slow and steady approach online is what works. I call it "TURTLE MARKETING".
You can think of Turtle Marketing as Viral Marketing in sloooow motion. Turtle Marketing relies on the cumulative nature of the Internet. Your actions will accumulate, sort of like adding bricks to a brick wall. In fact, your efforts will eventually snowball. In my case, it took about 18 months for me to benefit from the snowball effect (the first time was to create a 1M+ member site), but that was AFTER about 3 1/2 years of experience.
So which sounds better? Online success in 5 years? Or... Online success overnight?
We all want overnight, even though we know it is not likely going to happen. So it is kind of easy to fall prey to a viral marketing mindset and viral marketing opportunities. Even when things are legit, we end up pressing the wrong buttons, or we pay someone else to press the wrong buttons.
WRONG BUTTONS?
Above is a snapshot of my most recent online adventure which is to grow a YT channel built around vintage media, all for free.
I share this for two reasons. The first is so you can see that I am actually involved in what I am sharing.
The second is to help you see how easy it is to push the wrong buttons.
When you are engaged in an online venture such as a website or YT channel, you are probably thinking that it is all about visits and email subscribers, or on YT, it is all about more views and channel subscribers. Although you are not wrong, how you go about getting more visits and views is what matters.
In my humble opinion, the LAST thing you want to do is to pay for visits, views, and subs; especially as a newbie.
Believe it or not, paying for views at this point in my new channel growth will HURT the channel. The same is true for a website. Why? We would accidentally be pushing the wrong button.
Even if our paid methods are white hat, our paid traffic is like a pump. It only flows while we are paying. Using the example above, let's say our goal is 1K subs...a very typical goal for YTers since 1K subs and 4K hours of watch time in a year are needed to become a YT partner, in other words, to start getting paid.
A common legit paid method for growing your channel views and subscribers is exposure, massive exposure, on social media sites. This works, it does work, but it is not only the wrong button, it hurts your channel.
When your channel gets to 1K subs and 4K hours of watch time, you stop your advertising campaign, and what happens is that most of your traffic stops.
UH OH!
Paid traffic is like a faucet, when payment stops, the faucet gets shut off. Your 4K hours of watch time may suddenly be in jeopardy, and if you lose any subs, which happens, your 1K subs may be in jeopardy.
Exposure is good, although massive exposure seems good...it falls into that viral (overnight) mindset, which is not so good. Free massive exposure is also hitting the wrong button, you will not be able to maintain massive exposure and free exposure is great, but too much can take away time from the button that really needs to be pressed.
CONTENT.
Content is the button to press.
A couple of options that might help is to create longer content...web pages and blog articles with over 2K words or videos that have longer run time.
When all the dust settles, your visitors or your viewers are interested in your content. Your content is what is going to attract them to your site or channel, your content is what is going to keep them coming back. Longer quality content has more perceived value, and more real value, a nice plus for your audience, and it means that visitors and viewers stay longer. The longer they stay, the more likely they are to return, as well as trust your site or channel, which can mean more click-throughs, and more subscribers to your email list or channel.
2 longer videos (movies) above have over 30 hours of watch time. Longer content means visitors and viewers stay longer, exactly what search engines want.
The best part is that this is exactly what the search engines are looking for. It sends an important signal that people like your content! Your content may not go viral, but there is a small viral effect that will help your site or channel. Since the search engines see that people like your content, they are more likely to send you more visitors or more viewers. More viewers means even more watch time which can mean even more viewers and so on.
The button to push, the right button, the one that will help you the most is content. Quality content. Longer content.
Thank you for reading.
Much success,
George Pierce
PS. For free training about how to make money online, I invite you to visit my
Channel on YouTube.
Comments
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