Hi All,
I am George Pierce. This post is about REACTING online. One of the benefits of making money on the Internet is that can get feedback almost instantly. Above is a snapshot of a recent video that was posted on one of my YT channels. I am a data looker atta-grin. but data can tell us what is right and what is wrong and, nowadays, we can find out quickly. There is one thing wrong, although it may look as if two things need fixing.
Allow me to share another snapshot from another channel, so you can compare.
The thumbnails are different. A thumbnail is supposed to jump out at you. The first one does not. On black-and-white images, usually, black-and-white text works well. Not always, and definitely not here. In a matter of hours, regarding the top thumbnail, YT stats are telling me that my thumbnail stinks. If a thumbnail is not doing well, I usually do a split test within 48 hours.
But wait, there is a ZERO CTR, it does not get any worse than zero...not usually. I say that with a smile, I have done worse than zero, but that is another post.
The point is that YT has shown this thumbnail to 13 prospective viewers and NONE have clicked on it. Nobody likes the thumbnail, I need to fix it NOW. I do not want to delay, because when something is wrong, such as this (a stinky thumbnail), it sends a message to the search engines and to YT that people do not like this thumbnail. The message is true, of course, but, if I do not fix it ASAP, YT will stop showing the thumbnail. When that happens. the CTR becomes a permanent ZERO.
So the image above is Tweak #1 (a possible fix)
A tweak is a change. Testing and tweaking which really tweaking and then testing should become standard procedure.
It is an online marketer's secret weapon and one of the fastest ways for a newbie to learn what is right and what is wrong.
The idea is to make a small change and compare results with the original to find a winner and then take the winner and tweak it again and again.
In the meantime, with almost instant feedback, it is easy to 'inspect what you expect'.
When your feedback is good, do more of it. When it is bad, it is no big deal, just be sure to fix it as quickly as possible.
Thanks for reading.
Much success,
George Pierce
PS. If you like vintage TV, I invite you to check out my channel, Mr. P's Classic Television.
PPS. It may look as if the view duration is a problem for the commercial, but it is not since it is a short video.
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