6 Reasons Why Good Marketing is Timeless - part 1.Customers always ask: W-I-I-F-M (what’s in it for me)?In order to sell, trade or rent out anything, whateve...
Customers always ask: W-I-I-F-M (what’s in it for me)?
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The idea of your prospect's willingness to trade money or information is a question of perceived value, you nailed it as usual, thank you, Dennis.