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Becoming Totally Blasè


Francis Cassady 102819

He He

It's not the minutes spent at the table that put on weight, it's the seconds.
For every action, there is an equal and opposite government program.
If a deaf person has to go to court, is it still called a hearing?
Terminal Illness - Getting sick at the airport.
It cost 7 million dollars to build the Titanic, and 200 million to make a film about it.
Funny names for children: Hazel Nutt, Phil Hole, Anna Sasin and Doug Graves.

Becoming Totally Blasè


The email open rate is probably the most important piece in email marketing and SBOs and IMers know the importance of email marketing.

Fifty four percent of businesses view email as the most effective form of Internet marketing.
So you can see the reliance that internet businesses have on email marketing.

But the deluge of spam,redundant,preposterous, and clichéd email has created significant overexposure.

The deluge has resulted in email customers,and the general email public users becoming totally blasè.
Much of the email is never delivered, and a significant number of emails go to spam.
How many times have you heard "check your spam filter".

This is why my partner is such an advocate for gmail, as gmail gets through many of the filters.
WorldProfit also pays a email company a significant monthy fee to make sure they have 100% deliverability.

The free Associates are emailed for life -or until they opt out.
The emails are important because they specify the WP product line which is comprehensive.
Keep in mind, clicks will tell you that the email recipients are valid recipients.

Lacking clicks you lack credibility, interest in your product offering and trust.
So more than ever deliverability and open rates are key to email marketing.

If you have high deliverability and open rates,this indicates you're getting it done.
At least the most important part of the advertising technique,getting it delivered and opened.
You need a highly-thought-out compelling subject line.

Obviously,a highly responsive list of email subscribers that know you, and with whom you have interactions, is the sought-after piece of email marketing.

Every email you send that doesn't get opened is a missed opportunity, and subject lines that may have worked in the past may not work today.

This is for the reasons above which I'd referred.

What all of this means, in a nutshell, is that you've got to get innovative in order to get your email opened these days.

To remain healthy and viable as an email marketer,you'll need to invest in some long term creative thinking.

Keep in mind,the pieces of getting a high open rate to which I called to your attention deliverability and compelling subjects.

Responsive email recipients may be in the future, but always a target twoward which online marketers take aim.

A sure way to lose people is by using ridiculous headlines.
The term "win-win" always gets peoples' attention.
But how do you establish trust to build a responsive list built on trust.

Obviously, the first proposition is to add and give value,as you get to know subscribers.
Second, use the double opt-in,also known as a confirmed opt-in strategy in your autoresponder.
AWeber does not require this, but they strongly advise you to use the confirmed opt-in.

People will see your name twice, which gets the recognition process started.
The people you lose,because they didn't want to confirm their subscription,were probably not the correct fit anyway.

Each morning sees some task begun, each evening sees it close; Something attempted, something done, has earned a night's repose. Henry Wadsworth Longfellow

Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC
Cassnethosting,, and

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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a serious surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.

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  • Top Member

    This post has a wealth of information about email marketing and getting your emails opened. 

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