I found I had been branding and marketing offline companies and indivudials since my childhood. For over a year now I have been working at bringing my knowlege from my offline experience online. Those who know me know that is about 34 years. I lost nine years to an accident which took my memory.
My peers started coming to me at age 17 when it was hard to find a job in the late 70's and working with me to find a way for them to earn based on what they knew. This continued when I was in the Military. My first business was branded and sold quickly because I didn't want to spend the time necessary to keep it going.
Offline this is also considered personal and company branding. One of the things I have always looked for in people coming to me was their "Why." In many cases if it wasn't strong enough I would explain to them that it didn't appear they had a strong enough reason to be in business for themselves. It took work then and it still does today.
If you are looking for magic bullets they don't exist. Businesses are idea driven and if you can't come up with ideas you aren't going far. If you have a strong why you won't quit at the first or second mistake you make. It takes an ability to learn from mistakes, as well as a willingness to accept the fact that everyone makes mistakes.
For my first year online most of my work days lasted 20 hours. The internet is different from "real life" in ways and these new ways had to be learned. Although some people considered me a sales person nothing could be further from the truth.
Selling is something I have never had to do. People always came to me looking for solutions to real problems in their lives. They wanted more than a 9 to 5 job. Many worked odd hours for companies and wanted the freedom to pick and choose the hours they worked.
Not much has changed in that respect. People learn best what they are passionate about. Using a persons passion it is generally easy to find a way to create an income. When someone is passionate they want to share what they know with others. On the internet if you are not willing to share find a J.O.B. (just over broke).
It was no different before the advent of the internet. I gave freely and always received in return. In many cases, in ways I never expected. Zig Ziglar says it best. "Give people what they want and you will get what you want."
Why brand creation?
Consider this, some brands are able to create a whole lifestyle. The one I am most fimilar with is Harley Davidson(TM). In many cases if you buy the product you are buying into the lifestyle.
Suburu(TM) is another. The difference is Suburu owners fall in love with their vehicle. I know I did mine. Suburu shows us even car companies can benefit from being branded. Any idea or concept you can come up with can be branded.
"When most people think of a brand, they visualize a slogan, a logo, campaign, a promise, or a product. A brand is much more. Your company's brand is a powerful relationship fueled by a loyal belief system and knotted to the principle of providing exceptional value."
It is hard to create a Harley Davidson type of brand. It took a team years to prefect it. By comparison we create simple brands. Our team does great work. We have not yet proven what sets us apart from others.
Our company websites are designed as simple as possible for a reason. We don't want our websites to outshine any we build for others. We also charge about half of what other branding and marketing companies do until we can prove our worth.
© November 14, 2012 1:00 PM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.