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Building A List is Based On Incentives





Francis Cassady 041720


Building A List is Based On Incentives


I need to emphasize you must collect emails before you send an enquirer to a vendor's offer.

You must think in terms of building your list first,even before you think about that affiliate commission.

The same strategy applies if you're a vendor and you make or have your own products.

The same applies to license rights products.

Recall, the most important piece which you'll need to have included in your optin page is a valuable gift.

You're aware that list building is always based on a quid pro quo.

I'll give you this valuable gift,however,since you're interested in my niche products and services,I need to have you sign up for my newsletter.

If you're an affiliate,or an aspiring affiliate,you need to think about how to collect emails and develop a list.

The only way is to offer a valuable gift.

I'm being repetitious here, but to emphasize main points you need to be repetitive.


We're now together on the advantages of building a list, but lets look at some of the attributes.

First, it is relatively inexpensive to join an autoresponder.

As you build a list you pay a set monthly fee for the autoresponder service.

This is part of the cost of the SBO's expenses.


Recall,additional fees may apply as your list grows.

My partner WorldProfit offers a "free" autoresponder for Platinum members.

It's a nice way to do it for me, as all the activity-emails and newsltters are auto sent each week.

Also, special offers for products and services.

The utilities you get with the better autoresponders, can track significant email results,such as open rates,click through rates (CTR), and opt-ins.

This is why many affiliates start their online career without a website,and only an autoresponder.

But to establish yourself and your Brand, you really need a web site, preferably "".

Another good idea for an affiliate selling niche products is "".

My blog is, a combination and my website is

If you want to research available domain names for landing pages and niche sites quickly go to,

Recall, in SEO that unique long-tail keywords had to be decided upon before you could compete for search engine attention.

You were told to go after non-competitive keywords (long-tail), so you would have a chance for a page one SERP position.


With email however,you can look for competitive niches, because where there is competition,there is significant money in that market.

This is why the MMO and home base business niches are so popular.

Safelists are important for emailing niche members, because you can help build an email list.

Recall, you never try to sell on TEs and Safelists.

Herculist is a significant safelist because you can mail 1000 every day for free, or go pro very inexpensively and email 85,000 every day.

One interesting piece about email marketing which you need to be aware,is that the open rates continue to decline.

This is why headlines become more and more important for OR,take a look at this free headline generator,

You'll have to follow the email marketing rules now more than ever to keep your open rates up and your customers interested.

Obviously,you need to avoid spam inducing buzzwords. (here's a list of spam words,

Offer an incentive,but there's a subtle technique here as you incentivize without getting spammy.

Last,marketers are aware of this one,always test the approaches until you get the best open rate and CTR.

Here's an eBook from my partner WorldProfit: [Ultimate List Building Tactics]: The Money Is In The List (Over 100 Pages - Free Download)

You'll be giving your name and email address to WorldProfit,but that's fine,it's all good no fees ever,unless you decide to turn pro.



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it.
Fran Cassady
Cassady Online LLC
Cassnethosting,, and
Website Builder


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.In 2013 I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.





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  • Top Commentor
    Well written Francis. Yes, niche is the key. Establish that and those who 'reside' there, then target them with laser precision. A bit like you've done with this article! :-)
  • Top Member
    Great information Francis on building a list the correct way.
This reply was deleted.