Business Ethical Issues
Business ethical issues, "The black, the white and the gray." Just because something isn't really wrong certainly does NOT make it right.
No where else on Earth is this more important in business than in Internet Marketing. Most marketers when thinking of ethics, the first thing that comes to mind is Spamming.
This of course is rightly so however, there are some nuances of ethics that fall in that gray area. In this post I will be covering one particular one.
For the simple reason I really don't know what else to call this I will label it:
This actually covers a lot of different tactics but, I want to talk to you about only one which involves blogs.
Naturally, it could be used on Web Pages as well but you see it more on blogs.
It falls in that gray area of right and wrong.
The dilemma I am talking about is placing one of those plugins on your blog that if they comment they are automatically signed up as a lead. There are 3 responses to this when someone reads it:
- Hey now that's a thought!
- Well, I"m really not sure
Those that are angered by the thought fall on the, "Wrong" side, those that are going to ask me where they can find that plugin defiantly, on the "Right" side.
Those that are really not sure will fall on the "Gray" area and use it only if they get desperate enough.
Now, down to business.
Obviously, it's not (internet police wrong) or these plugins and such would have already been band. Therefore this falls into a more personal ethics categorical decision.
Think about this in relation to yourself. Would "You" appreciate after taking your time reading someone's blog, and commenting for them finding yourself on their list?
You might at this point be thinking, "Well to each their own, I mean if it's not wrong then who cares?"
What one marketer does effects us all.
Remember this as you go through you dealings with other people. It's very important because not so long ago we as Marketers had a more undesirable reputation than convicts!
If you think I'm kidding here, ask some that has been in marketing for a while now. They will tell you it's been a long hard road to branding ourselves as (Real Business People) and not Charlestons,Scam Artist and Pyramid King and Queens.
Sadly we have not completed building our reputation. When someone does something that looks or feels shady it sets us back ten years.
Respect yourself and your career!
Susan J Boston
In marketing it's never about you and ALWAYS about the other person. Believe it, Remember it, Practice it and success with be yours.